The ladies of Escoffier New York present the second edition of their annual “Next Big Sip” featuring wine and spirits experts.
February 11 – NEW YORK, NY – The second annual “Next Big Sip” event brought together six wine and spirits industry experts. The webinar, presented by Les Dames d’Escoffier of New York, addressed critical issues, key trends and new opportunities for 2021 that have come to the forefront during the pandemic. Ten trends emerged that the panelists are already seeing and expect to be at the forefront of in the coming year:
- To succeed in today’s multicultural world of beverage consumers, brands must be authentic and appeal to diverse populations. This also benefits the brand’s bottom line.
- The customer is not always right. During the pandemic, restaurants and retailers unfortunately experienced the obvious arrogance of customers. Customers seemed more concerned about preserving a pre-pandemic experience than about the health of the staff.
- Virtual tastings, events and online wine sales are on the rise. These technologies have enabled all types of beverage specialists to reach new audiences and markets. In the first three months of the pandemic alone, online beverage sales increased by 10%.
- The industry’s collective action, which has led groups like the US Wine Trade Alliance (USWTA) to oppose tariffs on European products, continues. American and European producers agree that tariffs help no one and have no place in the industry. Tariffs affect workers throughout the beverage industry and, if not eliminated, will lead to higher prices.
- At the bar, creativity and innovation from individuals and organizations in the world of spirits is taken to a new level, from using new products to create cocktails to creating food packages for customers.
- According to some panelists, the decrease in the number of restaurants in a post-pandemic world could lead to better hospitality for consumers.
- It is time for fair wages and full catering to become the norm in the industry, including ethnic cuisine, which has been undervalued. To sustain these positive changes, customers must accept and adapt to the improvements made possible by price increases.
- Natural wine is here to stay, especially with the new options on the market that dwarf the “funky” flavors.
- During the pandemic, wellness and mental health in the beverage industry has become a necessity, not an option, and this will continue to be part of the conversation.
- There is no reason to be afraid of cannabis, as it has been around for a long time and it will not necessarily take market share away from alcohol.
The following Big Sip panelists are Anna Christina Cabrales, founder of @Sommation_Live; Christy Frank, owner of Copake Wine Works; Gabriela Davogusto, wine director of Clay Restaurant; Dia Simms, CEO of Lobos 1707 Tequila & Mezcal; and Samara Rivers, founder of The Black Bourbon Society and Diversity Distilled. The panel was moderated by Kristen Beeler, editor of SevenFifty Daily and Beverage Media.
About the Dames d’Escoffier, New York (LDNY).
The YLD is the founder and largest chapter of the Ladies of Escoffier International (LDEI), an experienced 501c3 non-profit organization. Its mission is to promote and support emerging professional women in the food and beverage industry and to advance critical issues in the industry. The vision of the YDNL is guided by three goals: education, advocacy and philanthropy. A recording of the event will be available at www.ldny.org. Follow us on Facebook, Twitter and Instagram.
Frequently asked questions
What are the trends in food and beverages?
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What are the trends in the beverage market?
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What are the latest trends in the food industry?
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