If you look back around 2020, you may not be able to fight the urge to drink straight out of the jug. Nobody’s judging you.
What really happened to wine in 2020? Reality is stranger than fiction.
Wine never missing – Wine year assessment (2020)
You can’t rush the harvest, even if you sometimes want to press the Skip button and never look back. But it would be a pity not to think about the ups, downs and funny moments that have made 2020 a turning point in wine production.
Governments control all wine sales
It has become much more difficult to get an excellent bottle of wine thanks to international trade policy.
- The United States has set the second tariff level for European alcohol, halving imports of French wine into the United States.
- Europe is responding to US tariffs by redirecting wine exports to China.
- China stimulates the trade in Australian intestinal wines with a duty of 212%. Now have some Australian wine!
- The South African government is blocking wine exports by halving production by $600 million a year. It’s time to stock up on the South African Cabernet!
Kelly Muller captured the year 2020 on one of her 82 year old mother’s photos and went viral through FB.
Total wine sales increased! But it’s not exactly what you think.
The total volume of wine sales increased significantly in 2020. Sales peaked at almost 30% in March-May compared to 2019. What do people buy?
- Wine sales were dominated by sparkling wines and wine-based cocktails.
- This year, the big brands have moved tons of wine, while the smaller brands, which depend on personal sales, have suffered.
- People felt the need for inventory and we saw a strong increase in sales of boxing wine.
Independent wineries should be creative in selling wine this year.
With the closure of the restaurants during the VIDOC, the cellars had to be creative. This year, virtual tastings, live streams and online wine sales have increased significantly.
Here are some of the more creative sales:
Ageing partnership – wine and cheese
With this complete mating card you can assemble your favourite large cheese bottle in no time.
Wildfires have become an annual challenge in California – firefighters fight the flames in the Hidden Valley. 2013. The source: Daria Devyatkina on KS BY 2.0 No change.
Climate change as a whole.
As early as 2015, we reported on a study on climate change, which showed that several wine-growing regions would become unusable by 2050. This year we really need to experience what it’s like.
- Germany experienced the ninth warm winter, after which almost all ice wine producers missed their target.
- California and Oregon were ravaged at the end of the summer by forest fires that destroyed dozens of vineyards, houses and, in some places, the entire grape harvest.
- An active British company invents a paper wine bottle made from recycled materials. It saves waste, stores as lightly as glass and insulates better! Drinking out of a paper bag has finally achieved the elegance it deserves.
- For the vineyards there is now a fully electric tractor that can be used without a driver.
So many tasty red spots in 2020. Source: Funnel via CC BY 2.0 without modification.
Massive wine surplus leads to mysterious profits by accidental spillage of wine and famous wines.
Lately we have been swimming in a sea of wine. Every week a new celebrity comes with a rose (Post Malone and Kylie Minogue), pure wine (Cameron Diaz) or a bottle of Barassera (Snoop Dog and Mary J Blige).
Strange are all the mysterious reports of spilled wine and new wine distillates.
The wine industry looks at itself in the mirror and doesn’t like what it sees.
This year, more than ever in a short decade in business, we have seen that the wine trade takes racism and sexism seriously in its ranks. Major changes are on the horizon and they are partly inspired by the efforts of some trackers.
- The film Penny Prentice the Uncovered landed on Netflix, which tells the story of a young African-American who is on his way to become a sommelier. It became the first story about black wine in the popular media.
- Tahiira Habibi of the Hugh Society received a personal message on the IGTV about her experience with the sommelier programme and what the master forced her to say. This situation broke out in the wine industry and eventually led the Court of Masters to stop using the word master in its programs.
- Victoria James publishes Wine Girl’s memoirs, which help to inspire others to take a step forward in the #Metoo movement in the wine industry.
- A group of 27 women talk about sexual misconduct in the sommelier’s court, prompting us to seriously review their wine training and mentoring program.
In any case, everyone had a great thirst for wine. And it went to our heads……
Raise your glass until 2020… …and say goodbye. Can we do better in 2021?
It has been an interesting year, a stressful year and a year of change. Enjoy a nice bottle and see it standing in front of the door in style. Is there news from 2020 that the world should know? Go to the comment and send the link.
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