The Vine Bar, a wine bar in Fort Collins, Colorado, is a neighborhood gathering place where people can enjoy a good glass of wine while they and their friends enjoy good company and a great selection of beer. In addition to the wine and beer, the Vine Bar also has a small selection of local craft beers on tap, and they’re served in the same brand of glass as the wine glasses. That’s because the bar’s owners want to create a pleasant experience, but they also want to meet the expectations of their customers, who have come to expect good customer service.

As a result of the acquisition, Ahead of the Curve Strategy, a full-service digital agency, is now positioning itself to help clients compete in the digital shelf. “We have been working with Salsify for many years,” said Ryan Worden, founder and principal of Ahead of the Curve Strategy. “We knew they were the right company to help us evolve our agency. We’re excited to partner with them.”


Denver, Colorado, 21. April 2021. – AOTC (Ahead of the Curve Strategy), a new agency that helps breweries and beverage companies gain deep brand insight into marketing and e-commerce, is pleased to announce a partnership with Salsify and the addition of Kerry Hoiberg to the AOTC team. Heuberg will focus on working with Salsify for AOTC clients, starting with Odell Brewing Company.

Eric Smitty Smith, CEO of Odell Brewing Company, said: The digital department is developing at a rapid pace, particularly in the alcohol and beverage sector, with the increasing adoption of e-commerce by all our target customers. Odell Brewing Company is committed to providing our customers with an incredible online experience. This requires a combination of innovative, cutting-edge technology and the brightest minds in beverage industry e-commerce. That’s why we’re thrilled to partner with Salsify and AOTC for our digital tablet initiatives.

Ethan Steenstra, chief brand strategist at AOTC, explains: Our ambition is to offer this digital on-shelf experience to beverage companies of all sizes. This is absolutely the best strategy to provide clients with long-term e-commerce success, and hiring Kerry Hoiberg to help us with this work will only add value to our program.

Ms. Heuberg has an enviable track record in the IT and hospitality industry through her work at Hewlett-Packard, where she oversaw and optimized content and asset management, and through her successful Airbnb business, which was featured on NBC’s Dateline Sunday with Lester Holt because of its popularity and success.

Salsify’s Commerce Experience Management (CommerceXM) platform combines three product experience management solutions (Integrated PIM, DAM and Experience Builder) with core commerce capabilities to enable sales through sales/distribution channels, as well as marketplaces, social commerce and consumer-facing websites (D2C). By integrating all the capabilities brands need to support and deliver commerce experiences within a single technology stack, Salsify enables brands to act faster than their competitors by optimizing every digital touchpoint for discovery, conversion and brand affinity.

Few industries switched to e-commerce faster during the pandemic than the beverage industry, says Taye Mohler, vice president of partnerships and alliances at Salsify. For many brands, this has led to a fundamental shift in the way they interact with consumers. Salsify partners with leading agencies like AOTC to ensure brands have the best tools to win in the digital space in the coming years. We also commend the AOTC for its commitment to a sustainable future for the industry.

About theoutperformance strategy

Ahead of the Curve is a company with roots in the brewing and alcohol industries and expertise in brand positioning, portfolio strategy, brand and product innovation, e-commerce and design. For more information, visit www.aotc

About salsify

Salsify enables brand manufacturers to win on the digital shelf by providing consumers with a retail experience wherever they choose to shop online. The world’s biggest brands, including Mars, L’Oreal, Coca-Cola, Bosch and GSK, use Salsify every day to stand out on the digital shelf. To date, Salsify has raised $198.1 million in funding, led by Warburg Pincus, Venrock, Matrix Partners, Greenspring Associates, Underscore VC and North Bridge. For more information, see


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