At 5:30pm on Friday 5th August 2015, Cork’s first ‘Green’ Company, APCOR, launched their new integrated communications campaign to promote and advocate for the environmental benefits of Cork. The campaign was designed to educate the public and influence public opinion on the important role Cork has to play in the world’s environment, and how it can be used as a model of sustainable development.
APCOR, the American Cork Council, is a national trade association representing the cork industry. The Council is focused on maximizing the value of cork and the environmental benefits of cork products. Our mission is to help the cork industry meet its full potential and to provide a solid foundation for future growth.Portuguese cork organization chooses Colangelo & Partners as agency for US campaign
NEW YORK, NY (July 1, 2021)– The Portuguese Association of Cork Producers (APCOR) has announced the launch of a new integrated communications campaign aimed at reaching the wine industry, wine lovers and the American public. Portuguese company APCOR has reappointed Colangelo & Partners as its agency for the US.
We enthusiastically continue to promote natural cork in the United States as the most environmentally friendly and technologically advanced way to seal wines, said João Rui Ferreira, president of APCOR. The campaign includes a strong educational component, supported by public relations, creative development, advertising, consumer events and promotions, digital marketing and relationship marketing.
For nearly two decades, APCOR has been at the forefront of promoting natural cork stoppers and the use of cork in everyday products. It is the cork industry that, through its products, makes the cork oak ecosystem viable and contributes to the preservation of the forests and the people who depend on them.
Cork is the perfect balance between environmental protection and sustainable development. Cork, a renewable and natural product, is harvested without damaging or cutting down trees that are 200 years old or more. The cork oak forest is one of 36 hotspots for biodiversity and can store 14,000,000 tons of CO2 per year. It is estimated that for every tonne of cork produced, cork oak forests sequester 73 tonnes of CO2.
As a cork, natural cork preserves the quality and character of wine and is environmentally friendly.
Founded in 2006, Colangelo & Partners is the largest wine and spirits communications agency in the country. It offers a variety of services, including strategic communications, public relations, social media, creative services, media planning, events, digital marketing, e-commerce and more. The year-long campaign includes a targeted relationship campaign with media and influencers, social media, direct marketing, advertising, trade education, consumer promotions and events across the country.
As a gourmet wine agency, Colangelo & Partners is pleased to continue its partnership with APCOR to promote the use of natural cork, said Gino Colangelo, president of Colangelo & Partners. Cork is the most environmentally and carbon friendly material on the market. Not only is it an industry leader, but it’s an environmentally friendly choice for wineries and consumers. Moreover, it is 100% recyclable. We look forward to showcasing Cork’s unique history and fantastic climate to wine lovers across the country over the next 12 months.
For more information about APCOR and the cork industry, visit www.apcor.pt/en/. You can follow the campaign at 100percentcork.org or on Facebook, Twitter, Instagram or YouTube. If you have any questions about APCOR, please contact Augustus Vid or Paul Ianon at Colangelo & Partners.
The aim of the Associação Portuguesa da Cortiça (APCOR) is to represent and promote the Portuguese cork industry and its products. APCOR is a national employers’ organisation founded in 1956 and based in Santa Maria de Lamas, the centre of the cork industry, about 30 kilometres from Porto, the second largest city in Portugal. Membership of the Association is open to all companies involved in the production, marketing or export of cork products. The organization speaks globally on behalf of the Portuguese cork industry and is a driving force in the sector, based on tradition, innovation and sustainable development.
Colangelo & Partners (www.colangelopr.com) is one of the leading integrated communications agencies in the US, specializing in wine and spirits, preferred by major brands and industry players for its quality of results, creativity and return on investment. The professionals at Colangelo & Partners work honestly and passionately to influence the way the American public sees their clients: Achieve positive, consistent and quality media coverage; host groundbreaking events; strategically plan and execute dynamic digital campaigns; implement commercial programs that strengthen industry relationships. Colangelo & Partners’ clients include global and instantly recognizable brands, emerging and passionate winemakers and distillers, regional and national institutions, technology companies and e-commerce companies innovating in the spirits industry.
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