MODES TO, CA. Feb. 16, 2021 – Bev and E. & J. Gallo Winery (Gallo) announced today that the two companies have joined forces to help Bev and its mission to reach more consumers across the country. As of 1.. In March 2021, Gallo will become the U.S. distributor of Bev’s premium canned wine portfolio. Bev’s first ATC-approved sugar-free canned wine contains only three carbs, 100 calories per serving, 11.9% ABV and is completely gluten-free.
Founded by Alix Peabody in Venice, California, Bev is a women’s beverage brand that promotes empowerment and awareness in the beverage industry and beyond. Their mission – To do differently, to do better. Break the Glass is an example of their pursuit of new frontiers in the beverage industry and culture in general. Bev’s main goal is to break barriers and create bonds that nurture and inspire.
I founded Bev out of a passion to change not only the drinks we hold in our hands, but also the culture around drinking, says Alix, Bev’s CEO. For us, breaking glass is about building community and inspiring people to celebrate and have fun. When I met Stephanie Gallo, it was immediately clear to me that Gallo’s values and commitment to women and diversity in the industry exemplify the change we strive for. We couldn’t be more excited about this partnership and look forward to expanding the reach of our products and our community.
After meeting Alix, I knew we had to find a way to work together, said Stephanie, Gallo’s marketing director. At Gallo, our mission is to win new friends for wine, which means making sure consumers have access to products they understand and feel welcome with. As an industry we need to adapt and evolve to remain relevant to the next generation of alcohol consumers. Alix and Portfolio Bev lead the way and do just that.
Bev is a digital brand that has transformed the way it markets its products, as the majority of its business is conducted through an online store. While this will not change anytime soon, Bev is looking to expand through targeted national distribution in partnership with Gallo.
Gallo’s portfolio will be split between Bev Rosé, Bev White, Bev Grey, Bev Black and their newest sparkling white, Bev Glitz. All California options are available in packs of 4 x 250ml glasses and cost between $14.99 and $16.99.
The terms of the agreement were not disclosed.
Alix Peabody – founder and CEO of Bev – looked at the alcoholic beverage industry and discovered that there is very little that speaks to and influences women in a positive and authentic way. She founded Bev in 2017 to not only change the drinks we hold in our hands, but also to inspire kinder and more inclusive enjoyment in drinking culture in general. With a variety of refreshing, crisp, dry and slightly sparkling canned sugar wines, Bev’s mission is to change the industry as we know it: create a voice for women (and the good guys!) in a fun, inclusive and accessible way.
O E. & J. Gallo Winery
E. & J. Gallo Winery, founded by brothers Ernest and Julio Gallo in 1933 in Modesto, California, is a family-owned and operated business and a renowned producer of award-winning wines and spirits available in more than 110 countries around the world. Gallo is a pioneer in viticulture, vinification, sustainable practices, marketing and global distribution. Gallo makes and imports wines and spirits for all tastes and occasions, from everyday products to luxury boutique bottles. Gallo has continually expanded its portfolio over the past decade through acquisitions, strategic partnerships and new brand innovations.