AUSTIN, Texas (February 23, 2021) – Kerrville Hills Winery and Texas Heritage Vineyard have selected Big Thirst Marketing as the agency responsible for marketing programs to promote winery growth. The marketing agency is responsible for supporting each winery with targeted marketing campaigns to increase direct sales to consumers in tasting rooms and online. In order to provide clients with the broadest possible strategic support, the agency has recruited Christine Rice, a marketing specialist in the wine sector, as marketing manager. Big Thirst Marketing began working with Kerrville Hills Winery in 2020 on a public relations project and will continue to serve as the facility’s media coverage agency. The agency’s mission is to raise awareness of the winery, its key employees and incubator members, attract new members and help sell more wine through e-commerce through content marketing, direct-to-consumer marketing, public relations and digital advertising.

I purchased Kerrrville Hills Winery in 2019 and transformed it from a winery into a wine incubator to help develop talented winemakers, says John Rivenburg, winemaker and owner of Kerrrville Hills Winery. As a brand new company, we knew we needed the help of marketing experts to get more people tasting our wines and those of our cooperative members. Big Thirst Marketing is known for its in-depth knowledge of winemaking, its exceptional ability to help wineries grow, and its ease of use. We really want her to be part of our team.

Texas Heritage Vineyard was chosen by Big Thirst Marketing for its extensive relationships with journalists and its ability to gain recognition for its clients through public relations and influencer relations.

After running our vineyard for three years, we knew it was time to hire a quality marketing agency to help us reach new customers, said Susan Johnson, owner of Texas Heritage Vineyard. We have ambitious goals for the development of our winery and we have hired the best wine marketing agency in the industry to help us achieve them. They immediately set to work researching our business, recommending marketing strategies and creating an action plan for content marketing and public relations.

It’s great to be working with these two exceptional winemakers to help their growth at a critical time in the wine industry, says Matt McGinnis, President of Big Thirst Marketing. People are changing the way they buy wine. According to Sovo’s ShipCliant, direct wine sales to consumers reached $3.7 billion in 2020, but the growth of online sales for the Texas wine industry has not kept pace with other states. Our mission is to help Kerrville Hills Winery and Texas Heritage Vineyard not only increase sales through e-commerce, but also attract more visitors to their tasting rooms through a comprehensive marketing approach.

In order to continue providing high-quality strategic marketing services to a growing list of wineries and distilleries, Big Thirst Marketing has hired an experienced wine marketing specialist. Christine Rice joins Big Thirst Marketing from Dobbes Family Estates and its sister brand Wine by Joe in Oregon’s Willamette Valley, where she was responsible for brand marketing for both wineries. Rice has combined her unconventional creativity with a natural spirit of curiosity to develop compelling brand campaigns that have produced impressive results while working in Oregon wine country for the past eight years. She received her Bachelor’s degree in Electronics, Media and Communications with Minors in English and Art from Texas Tech University and is currently studying French and taking the WSET Level 2 exam.

As a sixth-generation Texan, I am excited to return to my home state and bring my diverse background in brand marketing, visual communications and graphic design to Kerrville Hills Winery and Texas Heritage Vineyard, said Christine Rice, marketing manager of Big Thirst Marketing. I plan to share new perspectives and a holistic approach, bringing together the vision for developing and writing marketing campaigns for all of our clients. It’s really great to join an agency team with three veterans from the Oregon, Texas wine region.

About Kerrville Hills Winery

Kerrville Hills Winery (KHW) is located on the highest point in Kerr County, overlooking the beautiful Texas Hill area. It was the first winery to be established in Kerrville. In 2019, John Rivenburg purchased Kerrville Hills to create a wine incubator, a shared space for skilled winemaking that accelerates work in the shop. John is deeply rooted in Texas Hill Country, is an award-winning winemaker and has a passion for growing high quality organic Texas grapes. For more information about Kerrville Hills Winery, visit Facebook and Instagram.

About Texas Heritage Vineyard

The owners, Billy and Susan Johnson, founded Texas Heritage Vineyard out of a dream to create a family vineyard, winery and tasting room that could be passed down to future generations. The Johnsons began planning their first vineyard in 2015. The domain’s vineyard now extends over twelve and a half hectares with varieties such as Tempranillo and Tannat. The winery’s production was completed in the fall of 2017, with over 400 barrels of wine and special Wine Club events. The Texas Heritage Vineyards Tasting Room, located at 3245 E US 290 in Fredericksburg, Texas, opened in May 2018 and is run by his daughter Jessica Allen.  We honor our past by celebrating the present. It’s the mantra of Texas Heritage Vineyard.  With their deep roots in Texas, Texas vintners are committed to presenting wines made from grapes that love our state and thrive in our culture and climate. Stay connected with Texas Heritage Vineyard on Facebook and Instagram.

About marketing with a big thirst

Big Thirst Marketing, founded in 2014, is a full service agency with a passion for the beverage industry. The agency is designed to help its clients reach the next level. Strengthening relationships between food and beverage brands and loyal customers is what we do best. Our team of experienced professionals in public relations, advertising, graphic design, web design and digital media offers a combination of integrated marketing services and passion for our clients’ industries. The combination of experience and a genuine appreciation of the brands we represent results in campaigns that generate business results. In addition, the agency partners with Big Thirst Consulting to offer distilleries integrated business services that pave the way for profitable growth. Join the conversation with Big Thirst Marketing on Facebook, Instagram and Twitter.

Current and past clients include : Kerrville Hills Winery, Celis Brewery, Delicia Chocolate Factory, Fall Creek Vineyards, Fast Eddie’s Billiards, Fox and Seeker Distillates, Little Woodrow, Mighty Sparkling Cocktails, Milam and Green Whiskey, Pedernales Brewing Company, …Association members are Pedernales Brewing Company, Robert Earl Keen Beer, Ron Yates Winery, Ski Shore Café, Slate Mill Wine Collective, Soms Under Fire Winery, Gingerbread Wineries, Squable State Wineries, Stone House Wineries, 512 Tequila, Texas Heritage Wineries, Texas Wine Journal, Oak Dane Distilleries, Uncle Billy’s Brewery and Smoker’s and Wedding Oak Wine.

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