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WineDirect, a leading provider of technology platforms for wineries, has entered into a strategic partnership with bigcommerce, the leading hosted ecommerce platform for small and medium-sized businesses. WineDirect will leverage bigcommerce’s technology to support its global winery clients with a scalable solution that enables them to sell their wine online and expand their customer base

BigCommerce and WineDirect are proud to announce a partnership that will give thousands of wineries around the world, the tools and services they need to successfully sell their wine online. WineDirect has been an industry leader since its inception in 1999, with an unyielding commitment to helping grape growers and producers discover new markets and increase their sales. With WineDirect’s deep expertise in the wine industry and their s, WineDirect has revolutionized the way wineries sell their products online.


The upcoming integration will give more than 2,000 wine brands access to a flexible and modern e-commerce platform.

AUSTIN, TX and AMERICAN CANYON, CA – BigCommerce, the leading open SaaS e-commerce platform for high-growth and established brands, has entered into a groundbreaking partnership with WineDirect, the leading provider of direct-to-consumer (DTC) services for wineries around the world. Through this partnership, the more than 2,000 wine brands in the WineDirect ecosystem will be able to create a world-class online presence powered by BigCommerce, allowing them to expand their market reach, connect with consumers and effectively sell online.

logo Together, BigCommerce and WineDirect provide the modern platform that wine producers need to take their e-commerce capabilities to the next level, says Russell Klein, BigCommerce’s chief commercial officer. As consumer buying habits continue to change, especially since COVID-19, wine producers have the opportunity to significantly increase their online sales. This partnership gives wineries access to best-in-class digital storefronts that provide the functionality, security and speed needed for digital transformation.

Thanks to COVID-19’s impact on brick-and-mortar retail, the number of online alcohol shoppers in the U.S. has more than doubled since 2019, with 44% buying alcohol online for the first time in 20211. Industry analysts predict that alcohol trade will grow by more than 600% and exceed $40 billion by 20242.

WineDirect reported more than $2 billion in non-prescription wine sales in 2020, and results remain strong through early 2021. As the DTC channel becomes increasingly important to wineries, we want to further support our partners in the wine industry by providing them with the best e-commerce tools that are not only available to the wine industry, but can compete with the best in any industry. BigCommerce offers excellent store performance, fast checkouts, powerful analytics, and customization capabilities through flexible APIs and third-party applications. This allows our team to focus on developing features and services unique to the wine industry, said Jim Agger, senior vice president of e-commerce at WineDirect.

WineDirect’s new BigCommerce-based platform will be rolled out to wineries in time for the 2021 holiday season, with the full transition starting in early 2022.

1 The value of e-commerce for alcoholic beverages will increase by 42% to $24 billion by 2020. International Wine & Spirits Research. November 2020.
2 The growth of the e-commerce market for alcohol is leading to discussions about its future. News from Crunchbase. April 2021.

About BigCommerce

BigCommerce (Nasdaq: BIGC) is a leading software-as-a-service (SaaS) e-commerce platform that enables merchants of all sizes to build, innovate and grow their businesses online. As a leading open source SaaS solution, BigCommerce provides merchants with advanced enterprise-level functionality, customization capabilities, and performance with simplicity and ease of use. Tens of thousands of B2B and B2C companies in 150 countries and many industries use BigCommerce to create beautiful and engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Sony and Vodafone. BigCommerce is headquartered in Austin, with offices in San Francisco, Sydney and London. For more information, visit www.bigcommerce.com or follow us on Twitter, LinkedIn, Instagram and Facebook.

BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.

About WineDirect

WineDirect is a leader in direct-to-consumer (DTC) wine services, including e-commerce, point-of-sale, wine club, fulfillment and marketplace distribution solutions. As consumer expectations increase, our unique end-to-end platform enables wineries to offer a new level of service and build lasting relationships with customers. WineDirect serves more than 2,000 wineries worldwide. Headquartered in Napa Valley, with offices in Paso Robles, CA; Santa Maria, CA; Sherwood, OR; Glenwillow, OH; Vancouver, BC; and McLaren Vale, Australia. To learn more about how we help wineries succeed with DTC, visit www.winedirect.com.

For more information
Website: http://www.winedirect.com
Facebook: http://www.facebook.com/WineDirectHQ
Twitter: https://twitter.com/WineDirectHQ


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