LANCASTER, Pa. – 1. January 2021. – Cider Culture announced today a partnership with the American Cider Association (ACA) to become its official publication. In doing so, cider culture offers a new way to communicate, educate and inform both cider producers and consumers.
Cider Culture is a digital publication for cider lovers that presents events, travel, recipes, news and interviews about cider. It was co-founded in 2014 as a passionate project by Mary Bigham, co-founder and CEO of Dish LLC and passionate about cider.
We created Cider Culture to deepen our knowledge and share our appreciation for all things cider. We explored the history and diversity of cider, and the true creativity and passion of those who make it, Mr Bigham said. I am excited about the next steps in publishing: supporting this industry by promoting the mission of the ACA. Our new focus will be advocacy, more stories and a forum for ACA programs like theCProfessional Cider Program and its events, particularly CiderCon®. We will also serve as a platform to showcase excellent cider content on the web and provide a much needed source of revenue so that ACA can continue to make an impact.
The American Cider Association is an organization of cider and perry producers in the United States. Its mission is to develop a diverse and prosperous cider industry in the United States by providing and advocating valuable information, resources and services to its members.
We will engage our readership and develop new audiences to promote and share the stories of the cider industry, says Emilij Kovacs, editor-in-chief of Cider Culture magazine. We do this not only at the consumer level, but also as a trusted partner to help CCA members grow and develop in this sector.
Ensure that Cider Culture delivers stories, advice, education and content that are useful to cider lovers while adding value to producers by showcasing their products, generating discussion, sharing their predictions and also continuing to tell their stories. It will also be an opportunity for producers to promote and share trends, the latest technologies, best practices and marketing tools, not only among cider manufacturers but also with related industries such as packaging, juice and pressing equipment manufacturers. Finally, the partnership is an opportunity to have a financial impact on the industry; the investment in cider production in 2021 and beyond will directly benefit the ACA.
Advertising in cider culture creates a new source of revenue for the ACA, which helps it continue its mission on behalf of its members and the industry, Mr. Bigham said. It’s a win-win situation as producers and industry professionals take advantage of these opportunities to promote not only their businesses, but the cider industry as a whole. Every marketing dollar goes to a technology customer.
said ACA executive director Michelle McGrath: When these industries work together, the entire cider world rebels. We partner with Cider Culture to share news that affects producers and educate consumers. We build on the existing strengths of cider culture by telling the stories of our members, providing educational and entertaining content such as gift guides with additional consumer-focused pricing and industry-focused resources. We believe that this synergy will have a positive impact on the growth and success of our members – and that is our ultimate goal.
To stay up to date on ACA events, follow Cider Culture online, on Instagram, Facebook and Pinterest. Contact Cider Culture to learn more about editorial coverage and sponsored content.
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