The investment in senior executives strengthens Colangelo & Partners’ leadership position among wine and spirits agencies.
New York, NY, February 10, 2020 – Colangelo & Associates, a leading U.S. agency specializing in premium wines and spirits, announces that three permanent associates have been promoted to junior associates. Sarah Gorelick, who has been with the agency since its inception more than 14 years ago, is now Vice President of Associate Partner Spirits. Paul Ianon, who helped the agency build a reputation as a leader in high-end wine public relations in the United States, is currently Vice President of Wine Education, Associate Partner. Juliana Colangelo, who has built an enviable list of the agency’s top clients in California in just five years since arriving in the Bay Area, is now vice president of West Coast, associate partner. In addition, Colangelo & Associates has hired experienced brand and advertising executive Alexandra Trochimiuk as vice president of digital, branding and creative.
Throughout her career at Colangelo & Associates, Sarah has been intimately involved in the development of the agency’s premium spirits practice. She is a true “industry insider” and leads her agency teams like the best bartenders in the world. Paul is a winemaker: it is difficult to name an esoteric grape variety from a little-known region about which Paul could not speak eloquently and in detail. Colleagues and industry peers swear that Juliana has managed to clone herself, be everywhere at once, and amass a multitude of successes.
“If 2020 has taught us anything, it’s that change is the only constant and the biggest risk is to remain static,” says Gino Colangelo, president of Colangelo & Associates. “We are always restless, wanting to invest, evolve and expand our services to better serve our clients. And that starts with the continuous improvement of our team.
When the pandemic broke last March, Colangelo & Associates quickly adapted and expanded its services. As physical events were no longer an option, the agency introduced integrated hybrid communications and e-commerce programs, virtual tasting events and enhanced digital engagement platforms. A branding strategy integrated with creative services has been key to the success of many of these new communications tools. Polish-born Alexandra Trochimiuk, who spent her career at international advertising agencies in Europe including Saatchi & Saatchi, Young & Rubicam and the Havas Group, has helped strengthen the agency in these areas. Alexandra has many years of experience in consumer marketing of food, wine and spirits. She advised the agency on integrated projects funded by the European Union before joining the agency full time.
“When we started over 14 years ago, we never imagined we would achieve the growth and leadership position we have today,” said Michael Colangelo, CFO and founding partner of Colangelo & Partners. “Having survived the recession of 2008 and now weathering the pandemic, we have always seen opportunities when others may have seen obstacles. Today’s announcement is a milestone in our evolution.”
Felipe Gonzalez-Gordon, Managing Director of Colangelo & Partners, who joined the agency as a full partner in April 2020, adds, “I was excited to join Colangelo & Partners because of its dynamic management team. Paul, Sarah and Juliana bring unique talents to the agency and share a commitment to the success of our clients and our firm.” With Alexandra on our team, we are greatly expanding our capabilities”.
About Colangelo and its partners
Specializing in premium wines and spirits, Colangelo & Partners (www.colangelopr.com) has long-standing relationships with key media outlets that define these business categories and help identify industry leaders. The agency’s executives have years of experience in retail and brand marketing and communications – a rare combination that gives Colangelo & Partners invaluable insight into consumer buying behavior. The agency is focused on closing the loop between creative communications programs, market reach, promotion, advertising and the consumer to maximize the effectiveness of their communications programs and achieve measurable results. Colangelo & Partners was founded in 2006 and current clients include global institutional wine marketing organizations and leading wine and spirits companies in national and international markets.
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How much is Jerry Colangelo worth? Jerry Colangelo Worth: Jerry Colangelo is an American businessman and sportsman with a net worth of $300 million.
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