With the recent launch of the new sparkling wines from the Valdo Wine Company, Colangelo & Partners was hired to create a comprehensive brand package for the Valdo brand. The brand packaging consists of an illustrated wine label, an online wine shopping cart, a wine gift program, and a public relations campaign.
The Agencies of Record (AoR) program is the culmination of the Board of Directors’ efforts to support the growth of Valdo and to provide our clients with our full array of marketing services. We are extremely proud to be chosen to represent the brand, and to assign marketing services throughout the entire wine value chain.View
The famous Prosecco brand expands its communications program in the United States
New York, NY, 28. June 2021. – Valdo has announced that Colangelo & Partners, an integrated communications agency specializing in wines, spirits and food products, is the agency chosen to develop and execute a global communications strategy targeting key media, trade and consumers. The partnership will reach new and existing consumers through strategic events and media promotions. The campaign will promote the growth and awareness of the Valdo brand in the US market, which continues to offer new opportunities.
Valdo is one of the most historic and important producers of Prosecco, founded in the twenties as Societa Anonima Vini Superiori and then taken over by the Ball family in the forties. Since the beginning, the family brand has been the bearer of history, culture and a constant commitment to quality to take Prosecco to the next level of excellence. Valdo concentrates on creating unique and incomparable products with a refined fragrance and a balance between technology, passion, innovation and tradition.
Although Valdo is known for its Prosecco DOC, the Marca Oro line and its Valdobbiadene Prosecco DOCG Cuvée 1926, created to celebrate the winery’s founding year, the company also produces a range of sparkling wines, including Valdo Numero 1 and Floral Rosé, a blend of Glera and Nerello Mascalese.
Pierluigi Bolla, the current CEO, has focused on expanding sales in Italy and abroad, setting new commercial and production goals to raise the profile of Valdo wine worldwide.
Matteo Bolla, business development manager for Valdo USA, said: We are very pleased to announce a partnership with Colangelo & Partners to strengthen our presence in the United States. He continues: The United States is an extremely important market for Prosecco, and we are delighted to be able to reinforce the Valdo name among the Prosecco brands and institutions already present in America.
We are honored to add this historic company and its portfolio of high quality wines to our Italian portfolio, said Gino Colangelo, President of Colangelo & Partners. We look forward to contributing to the growth of the Valdo brand and supporting the Ball family in their activities in the US.
Valdo was founded in 1926 and since 1938 in the hands of the Bolla family. It has deep ties to the Valdobbiadene Prosecco region in the High Veneto, starting with the name. Since its foundation, Valdo is based on a culture of excellence, taste and know-how, acquired through hard work and tireless passion. The brand was launched in the US in 2008 and imported by Taub Family Selections. It offers a range of labels for different drinking occasions, from Prosecco DOC and Prosecco DOCG to the special Valdobbiadene DOCG and sparkling wines of different varieties.
About Colangelo & Associates
Colangelo & Partners specializes in premium food, wine and spirits brands and has long-standing relationships with key press that manage these business categories and help identify industry leaders. The firm’s directors have years of experience in retail, distribution and communications – a rare combination that gives Colangelo & Partners invaluable insight into consumer buying behavior. The firm focuses on closing the loop between creative communications programs, sales, promotion, advertising and the consumer to maximize the effectiveness of communications programs and achieve measurable results. http://www.colangelopr.com/
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