It remains to be seen what the long-term impact of a new coronavirus pandemic will be on the beer industry. In the midst of uncertainty and fear, however, the brewers have found time to innovate, create and find ways to get closer to the consumer.

They have developed flavors from special ingredients, supported farmers, refined classic styles and thought about the aging population and people looking for sober options. Beer makers all over the country were in the spotlight and still had fun.

Ingredient innovation

Every year the hop growers launch new varieties that stimulate both the brewers and the customers. Talus hops is a derivative of the popular Sabro hops. Offers aromas of pink grapefruit, citrus peel, dried rose, pine resin, tropical fruit and sage.

Earlier this year, the Dogfish Head Brewery released a small batch of Re-Gen Ale, brewed with regenerated wheat from a farm in Kansas. Sam Calagione, co-founder of the brewery, says he hopes to be able to use more of this crop and help other farmers to use similar methods for the use of beer in the future.

Drink up: Clown Shoes The rainbow is a real Hezi India Pale Ale, High Hop Habanero Hunni

Possessing alcohol

The new coronavirus pandemic seems to have encouraged some drinkers to finally enjoy all the fruits of their cellar. Sales figures show that large packs of beer sell well in the shops, while others have reduced their consumption or are looking for non-alcoholic options. New technologies and processes have led to new entrants, while the large and well-known brewers have taken a new step in the category.

The Connecticut-based Athletic Brewing Co., which makes only non-alcoholic beer, announced this year that it would open a brewery on the West Coast to meet demand.

Sports Brewery Ltd. Connecticut Sports Brewery Ltd. only non-alcoholic beer / Photo courtesy of Sports Brewery Ltd.

The German brewer Clausthaler has entered the season with Santa Clausthaler, a non-alcoholic holiday offer with cranberry and cinnamon flavour. With the arrival of dry January, be on the lookout for new non-alcoholic beers from breweries such as Lagunitas and Samuel Adams.

Drink up: Sports brewery after conversion to IPA, point 5 lager to brew beer.


Housing connection strip

Because the coronavirus disrupted daily life, the bars were closed and the wetlands were seriously affected. Breweries needed ways to get closer to the consumer without the face-to-face interaction that made artisanal beer a cohesive community.

Beer makers all over the country were in the spotlight and still had fun.

The Untappd beer registration application has added a feature that allows users to share and communicate with others about the beers they like. The increase in happy hours has become popular. Brewers would practically go to the bars around the house to talk about new recipes and old favorites. Others now regularly organise video events or pack beers that were previously only made to order.

Many states have lifted the restrictions that allow breweries to ship or ship products directly to consumers, which many hope will happen in the future. Many local brewers’ guilds work there.

Drink up: Springdale quarantined you? ! 2X Hazy IPA, Hopewell Great News Season

Creativity in abundance

Social media seem to place at least one lean beer every week that should taste of food or have unusual colours.

After a year that many would like to forget, one beer came out in collaboration with a French mustard, while the other was modelled after a hot wing sauce. Some have even added a small amount of gelatine to give the beer a yellowish appearance when it comes out of the glass.

Species Laurentian The Michigan series is named after the watershed of the Great Lakes, and each batch is brewed and cooled near one of the water bodies. / Photo by Mitch Hermating.

Still, it’s not all bad. In addition, the brewers brought out the nuanced flavours of complex ingredients, tried new forms of hops that yielded better results and reminded us that beer can offer both pleasure and high quality.

In a series of haikus of the Buffalo Community Brewery three names of beer form a poem:

Irony is dead
Hyperbole is useless
It’s just beer.

The Haiku beer is light in colour; the LandShark beer, which was fruity with pineapple and mango, is rough, double dry hopped and lightly sweetened with lactose, and finished with maturation on vanilla beans, roasted coconut and rhubarb, and Kölsch.

Together they summarize what is happening in the beer world today.

Drink up: The Kingdom’s new reserve, quadruple barrel of rum, Laurentian series: Spontaneously fermented Lake Michigan Sour Ale

Published 17. December 2020

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