SONOMA, CA (March 10, 2021) – Krista Johnson has joined the La Prenda Vineyards team as marketing manager. After managing the marketing department at Schug Winery for six years, Krista has spent the last few years consulting in the wine industry and traveling with her family. Krista is thrilled to be working with Ned Hill and Mike Cox again to launch and promote their new wines. The La Prenda family has deep roots in Sonoma wine, and I am thrilled to join this distinguished and hardworking group. I want to try and harvest one of these years, if the team gives me a chance!
I have known Crista for 10 years and when I heard she was available, I knew she was the perfect person to take our marketing to the next level, said Ned Hill, owner of La Prenda Vineyards.
Born in Pennsylvania and raised in Sonoma County, Krista grew up surrounded by the beauty of wine country. Her passion for all things wine began at a young age, fueled by her mother’s strong passion for wine and surrounded by world-class vineyards.
After ten years of working in real estate, Krista longed for change and a job she loved. She found it in the wine shop. Krista began working for wine importer Negociants USA in 2007. She gained her experience and knowledge from selling and marketing wines imported from Australia and New Zealand. With a diverse portfolio ranging from major brands to artisanal brands, she has experience in all aspects of importing and exporting wines.
In 2011, Krista accepted a position as Marketing Manager at Schug Carneros Estate Winery. Working in a small family winery, she acquired a thorough knowledge of the wine industry. In this position, Krista strengthened her marketing and public relations skills and got to know the winemaking process up close.
Elected to the Carneros Nonprofit Wine Alliance Board of Directors in 2015 to serve as Chair, Vice Chair and Secretary of the Board. Working with member wineries and the media to promote the region, he has built strong networks in the local wine industry. During her time with the Alliance, she helped organize the 30th Anniversary Celebration, Corporate Partnership, CWA Membership and Vineyard Tour.
Since then, Krista has worked with several clients in the wine industry, including Vinfolio, Chai Consulting, and the Sonoma Valley Education Foundation. She is the co-founder of the Wine Country Moms blog and continues to write in her spare time. To deepen her knowledge of wine, Krista is in the process of obtaining her WSET Level 3 certificate. Krista lives in Sonoma with her husband and son. In her spare time you can find her at the pool with a pug on her lap.
Sonoma Collection is a family-owned winery that offers wines grown sustainably and honors Sonoma Valley winemakers. The Sonoma Collection even made it into the top 10 of Wine Business Monthly’s annual Hot Brands of the Month in 2015. Other labels: Fifth Hill, La Prenda, Lucky Wife, Quarantine Wife and 95476. Prenda Vineyards Management has been around for 20 years and manages over 30 properties in Sonoma Valley, Carneros, Sonoma Mountain and Bennett Valley that are certified as Fish Friendly Farming. They provide quality agriculture while bringing more and more mechanization to changing agriculture. For more information, visithttps://www.laprendavineyards.com/.