Earlier this month, Cult Wines released the NFT of the original digital artwork for Bordeaux en Primeur. The piece was created by Australian artist, Reece Powell, and was first sold at Flinders Lane Gallery back in 2009. The NFT is one in a series of Cult Wines’ NFT, each of which features a piece of artwork from a different artist that are used to promote the wine’s release in Bordeaux. The artwork is accompanied by a description of the wine and the winemaker.

Cult Wines has partnered with the Chateau Angélus winery and is proud to announce the release of original digital artworks from some of the most well-known names within the wine industry.

A new way to make wine. “Cult Wines” is a revolutionary new approach to wine making that’s unlike any other. It’s an innovative approach to wine making that combines the skills of our master winemakers with the latest in digital technology to create a new era of wine. A new era of wine that’s made in the style of the traditional terroir and artisanal wine making.


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NFT Entitles Owner to a Barrel of Bordeaux En Primeur, Once-in-a-Lifetime Winery Experiences and Premier Wine Storage & Preservation   

Cult-Wines-Releases-NFT-of-Original-Digital-Artwork-BordeauxNEW YORK (12 JULY 2021) – Cult Wines, the world’s leading fine wine investment and collection management firm, today announced the launch of an unique non-fungible token (NFT) in partnership with Chateau Angélus, a historic, family-owned Bordeaux winery specialized in Premier Grand Cru Classé. The one-of-a-kind digital artwork celebrates the introduction of Bordeaux En Primeur, 2020, with a 3D animated representation of the famous Chateau Angélus bells, the estate’s symbol used on wine labels and from which the vineyard gets its name. The complex design depicts the renowned Saint-Emilion bell tower in stunning 3D realism, right down to the engravings around the perimeter of the bell and the hammer blow that reproduces the sound of the Chateau Angélus bells ringing.  

Beginning Tuesday, July 13, at 9 a.m. BST, through Tuesday, July 20, the NFT will be auctioned on OpenSea. 

The NFT will give the buyer the right to own one barrel of Chateau Angélus, Premier Grand Cru Classé A, Bordeaux En Primeur 2020 – to be bottled in whatever format(s) they choose* – one-of-a-kind experiences at Chateau Angélus, and Cult Wines’ signature care, preservation, and storage of the wine until it’s ready to drink.  

“At Cult Wines, we are on a mission to reinvent and grow the fine wine category, and innovation is central to that vision,” said Tom Gearing, CEO & Co-Founder of Cult Wines. “This collaboration enables us to engage a new generation of wine drinkers in a creative way, by providing access to experiences, wine producers, and one-of-a-kind opportunities that truly demonstrate the specialized knowledge, access, relationships and insights that are the cornerstones of our brand experience.” 

The owner of the NFT** will be invited to Chateau Angélus throughout the two-year aging process to participate in the wine’s journey from vineyard to bottle. The buyer will be invited to a virtual tasting with Stéphanie de Boüard-Rivoal, Chateau Angélus CEO and Co-Owner, as well as a VIP experience during harvest 2021, which will include a personal wine pairing and cooking class with Chef Alexandre Baumard, who has been awarded two Michelin stars for his work at the celebrated ‘Le Logis de la Cadène’ in Saint Emilion and the renowned ‘Le Gabriel’ in Bordeaux. 

With a stay at the famous Logis de Cadene*** and a celebration dinner given by Tom Gearing and Stéphanie de Boüard-Rivoal at Chateau Angélus, the event will conclude with the bottling of the 2020 vintage. Following bottling, Cult Wines will collect the wine on behalf of the customer and store it in the brand’s bonded, fully insured warehouse, which has been designed specifically for wine storage by carefully controlling temperature, humidity, and other microclimatic variables. 

Chateau Angélus, located in Saint-Émilion, France, is one of Bordeaux’s most renowned and forward-thinking estates, always adopting ambitious projects and new technologies in order to achieve perfection in wine cultivation and manufacturing.  

The NFT cooperation with Chateau Angélus is the first of many blockchain-based partnerships that Cult Wines intends to pursue. The business aims to offer a variety of cutting-edge initiatives in order to change the way collectors and investors purchase and sell great wine, making it more safe and transparent. 

Corey Parkinson, Global Head of Product for Cult Wines, said, “The NFT partnership with Chateau Angélus is a start toward larger aspirations of what we’d want to accomplish in this sector.” “Blockchain is an ever-changing area that is radically altering how wine is stored and verified, and we want to be at the forefront of that movement.” 

On July 13, 2021, one of the biggest NFT markets, OpenSea, will begin taking bids in the crypto currencies USDC and Ethereum. 


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This article broadly covered the following related topics:

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