In a recent study, researchers at the University of Southern California found that heavy drinkers were more likely than non-drinkers to die from cirrhosis than heavy drinkers who didn’t drink. Even those who drank moderately weren’t classified as low risk. The study also found that drinking was a risk factor for death from stroke and heart disease.

Day drinking is big for the summer, when spending long hours outdoors makes us thirsty. Beers and wines get a bad rap for being unhealthy, but the truth is that many wines are alcohol-free, and you can enjoy them all summer long. No, whether you’re drinking red or white, you’re not going to get drunk…

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Day Drinking, developed in collaboration with three-time Grammy Award-winning country band Little Big Town, is a convenient, affordable and delicious product that is quickly gaining popularity.

Seattle, WA (June 29, 2021) – In less than a year, Little Big Town has taken the boxed wine category by storm. It is the fastest growing brand in the top 10 for wine in 375ml cans and the second fastest growing brand for flavoured wine in cans. Flavored wine boxes represent 35% of the wine box category and are growing rapidly.

Day Drinking is a delicious and refreshing wine-in-a-box from three-time Grammy Award-winning country band Little Big Town. Day Drinking Wine was born out of the group’s passion for celebrating life and its special moments through wine. It is perfect to be associated with friends, family and good times. Each 375ml can is half the size of a standard bottle of wine and has a suggested retail price of $6.99.

We continue to be shocked by the reactions to the song Day Drinking by the band Little Big Town. Working with the team and their genuine passion for every aspect of the project helped us create a product that resonated with consumers.  Day Drinking’s delicious flavours and iconic packaging were the ingredients for creating its own segment in wine cans, making it easy to launch innovative range extensions, said Alex Evans, marketing director at Precept Wine, which produces the brand in partnership with the group.

In addition, a new fragrance, Pontoon Punch, has recently been added to the range. Pontoon Punch has notes of juicy orange, cherry and pineapple with hints of lemon and rum, reminiscent of days at the beach, lake or river rafting. Like all Day Drinking canned wines, it contains no artificial flavors or colors, is gluten-free and has an ABV of 9%.

Immersing ourselves in the world of wine has been an incredible way for us to develop our creativity, says band member Karen Fairchild. From every flavor profile to the last detail of the box design, everything is so carefully thought out as if we were writing or recording a song. We are very happy to hear that it has been such a success with consumers.

Pontoon Punch joins the brand’s other great flavors: Bubbles of rosé, watermelon rosé, southern peach and black cherry. Daytime drinking is spreading across the country.

Precept Wine, headquartered in Seattle, is the largest privately held wine producer in the Pacific Northwest and one of the eleven largest wine producers in the United States. Precept is deeply rooted and has been investing in the Northwest’s wine industry for over 30 years. It owns and maintains nearly 4,000 acres of vineyards in Washington, Idaho, New Mexico and Oregon and carries leading wine brands such as Waterbrook, Gruet, Browne Family Vineyards, Canoe Ridge Vineyard, House Wine, Day Drinking, Pendulum, Primarius, Washington Hills, Battle Creek Cellars, Callaway Cellars, Ste. Chapelle, Cense, Sheffield Cellars, Fairbanks and AG Perino Vermouth, as well as tasting rooms and hospitality venues throughout the Pacific Northwest and New Mexico. Founded in 2003 by Andrew Brown and Dan Baty, the company has over 800 top buys and reviews with over 90 points to its name. For more information, see www.preceptwine.com.

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