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Flavor First™ Intuitive Line of Wine Glassware Released in U.S. Market

Designed by renowned wine expert and author Karen McNeil in collaboration with Paul Gebhardt, Senior Vice President of Design for the Oneida® Group.

Flavor First™ Intuitive Line of Wine Glassware Released in U.S. Market PC. John’s. Helena, CA, 15. December 2020 – For the first time, a line of glasses targeting the taste of wine has been made available to retailers and consumers in the United States. The set of three glasses corresponds to the three main aromas/styles of the wine: Crisp & Fresh™, Creamy & Silky™ and Bold & Powerful™ intuitively put the power of glass choice in the hands of consumers and wine professionals.

The Flavor glassware series First™ has been carefully developed over three years by wine expert and acclaimed author Karen McNeil in collaboration with Paul Gebhardt, senior vice president of design and creative director of The Oneida® Group, a manufacturer of fine tableware for homes and restaurants around the world since 1880.

Their idea was to design wine glasses around the taste of the wine, not around the regions or variations of the wine. Given the architecture of glass, the nature of human taste and the desire of consumers and food experts to simplify this complex issue, McNeil and Gebhardt had an aha moment together during Karen’s training as winemakers for The Oneida® Group. Why, they asked, isn’t there a stem to get out of the pots? Why not focus on the pleasure and basic taste of the wine itself?

Tests, trials, iterations over time and testing 40 different models resulted in a simple solution. said McNeil : As a writer and wine teacher who has taught thousands of people how to taste and enjoy wine, I listen carefully to the way people talk about wine and the words they use.  Most people are not technical, they use terms like bright red or creamy chardonnay to describe what they like. In other words: They use words of taste.

Always academic and thoughtful in her approach, Karen studied 35 major grape varieties and realized that the diameter of the glass at its widest point has the greatest influence on the expression of the wine.  As she claims: Oxygen has a profound effect on wine. In each of our three glasses, the widest part of the glass is in a different place.

Gebhardt talked about this collaboration: Karen and her team are fantastic, and together we made this idea a reality. In addition to the taste of a mould operator, I wanted to create a line that had as many operational advantages as possible. The design had to be suitable for both private and commercial use, two important target groups for our company.

It is important that the containers are designed for daily use on the table and can therefore be put in the dishwasher. Although each glass has a precise bowl shape and a thin rim typical of triple-priced glassware, the elongated stem and carefully calibrated base ensure that the glasses can withstand meals and exams. The three stems are the same height, allowing for flawless presentation for tasting wines or food with different matings and practical storage options. American-made glass is designed and manufactured in Germany from lead-free crystal.

The basic stems include (all sold in sets of four and six) :

Crisp & Fresh™ for champagne, prosecco, sparkling wine, sauvignon blanc, Riesling, Pinot Grigio as well as light rosés and all quality wines, fresh and vibrant.

Creamy and silky ™ for Chardonnay, Chenin Blanc, Pinot Gris as well as the richer rosés and pinot noirs, Chianti, Shiraz and all wines with a round and silky texture.

Bold & Powerful™ for Chardonnay, Cabernet Sauvignon, Merlot, Bordeaux, Zinfandel, Malbec, Barolo, Syrah and all full-bodied, woody wines with a powerful texture and firm structural base.

Little rod:  The glass version is designed for a more relaxed experience, without the new generation of rods, but with a foot that makes it easier to turn and handle.  It also goes very well with beer, guttent tea and certain cocktails such as the classic gin and tonic.

Available in sets of four or six, or sets of six with two stems each, the glasses are available from a number of retailers including Amazon, wine.com, Macy’s, Dillard’s, TheBay.com (Canada), as well as Oneida.com and KarenMacNeil.com. At $74.99 for a set of six, the price per foot averages $12.50, which is very favorable compared to other lenses of similar quality on the market.

About Karen McNeil.

Renowned author, writer and educator Karen McNeil is the only American to have won every major wine prize in the English language. These include the James Beard Wine and Spirits Professional of the Year Award, the Louis Roederer Consumer Wine Writer of the Year Award and the International Wine and Spirits Award in the category Global Wine Communicator of the Year.  In his full-page profile, TIME magazine Karen called Missionary America’s Vines. In 2018, Karen was named one of the 100 most influential people in the wine industry. Karen’s company, Karen MacNeil & Company, creates tailor-made events for companies and individual groups. Karen’s clients include Lexus, Merrill Lynch, Disney, General Electric, UBS and Singapore Airlines, as well as numerous law, banking and biotechnology companies.

Karen is co-founder and President Emeritus of the Rudd Center for Professional Wine Studies at the Culinary Institute of America in Napa Valley, which is called the Harvard of Wine Education. For more information about Karen, visit www.karenmacneil.com.

About the Oneida Group

The Oneida® Group is the world’s largest marketer of table and food preparation products for the consumer and foodservice market. With an extensive range of worktops and catering products, they sell their products worldwide under a wide range of consumer brands.   The Karen MacNeil range is available under the brands Oneida and SAPORUS.  Customers range from Fortune 500 companies to SMEs in the consumer services, restaurant, business-to-business and e-commerce sectors. The company operates two glass factories in the United States and supplies a wide range of lenses of its own design. For more information visit https://www.oneida.com/.

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Flavor First™ Intuitive Line of Wine Glassware Released in U.S. Market

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