Robust growth of 34.5% in 2020 sets the stage for another dynamic year.
New York, NY / 22. March 2021 – Despite the pandemic that rocked the global wine market last year, Georgia wine imports to the U.S. have continued to flourish. Data from Georgia’s national wine office show that Georgia’s wine exports to the United States have increased in volume by an average of +31% per year for six consecutive years. The average price of a bottle has also increased each year; in 2020, the average price of old cellars rose to $5.14. As announced by the American Association of Wine Economists on 28. February wrote: Georgia continued their incredible run…. The value of wine imports from Georgia has continued to rise; up 21.4% in 2020 (from 51.3% in 2019).
Education will continue to be the foundation for growth as each bottle reflects the history, culture and grape varieties of Georgian wine and its 8000-year tradition. Explains Levan Mehuzla, President of the National Wine Office of Georgia. Georgia has much to tell about its rich wine traditions, from the Quavri method to great local varieties like Saperavi and Rkatsiteli. At the same time, it is important to share how these traditions continue to flourish and evolve in modern Georgian viticulture, in small and large operations. The combination of these two articles will allow us to tell the full story of Georgia’s wines and help winemakers penetrate, expand and deepen their presence in the U.S. market again this year.
From 2016 to 2020, the number of registered wineries in Georgia’s 10 wine regions increased from 402 to 1,575, and the number of wineries imported into the United States increased from 40 to 150. Both increases coincide with a resurgence in popularity around the world. In the past two and a half years, more than 100 Georgian wines have received more than 90 points in prestigious publications such as Decanter and Wine & Spirits. These honorary designations include both civil fermented bark wines – called colloques, amber wines or orange wines – and wines made using European methods.
Georgia wines are available in the United States and are listed on the Georgia Wine website, www.winesgeorgia.com, which also includes a Where to Buy catalog. You can also find individual videos from 60 wineries on the organization’s YouTube channel. Also follow Georgia Wines on FB: @winesgeorgia, Instagram:@winesgeorgia and Twitter: @Wines_Georgia.
About Georgian wine and winemaking
The country of Georgia (capital: Tbilisi) is located on the east coast of the Black Sea, at the crossroads of Europe and Asia. This small country – slightly smaller than Connecticut – is a hotbed of biodiversity, with terrains ranging from tropical to alpine. It is located about 1000 km east of Rome and borders Russia, Azerbaijan, Armenia, Turkey and the Black Sea.
Scientists recognize Georgia as the birthplace of wine. In 2015, archaeologists in Georgia discovered ancient egg-shaped clay vessels (quavri) containing the remains of cultivated grapes. Using archaeological, biomolecular and other methods, researchers date these artifacts to 6000 BC. Chr. Neolithic times. A research paper published by the US National Academy of Sciences describes the discovery as the oldest evidence of viticulture and winemaking.
The Georgians have been producing wine continuously for 8000 years in Tsvvri. These large vats, often 1,000 litres or more, are buried up to the neck to maintain a constant temperature during fermentation and maturation. In the traditional method, winemakers ferment the juice and skins together and upon contact with the skins, what would otherwise be a white wine turns into amber wines with tannins (now commonly called orange wines). Winegrowers use the Quaver for the fermentation of red and white grapes.
Kvevri are still made by hand by Georgian master potters. With the growing popularity of amber and natural wines, the demand for Quavri is increasing, both in Georgia and around the world. In 2013, the United Nations included Quavri viticulture in the UNESCO list documenting the intangible cultural heritage of humanity.
With over 525 native grape varieties, Georgia has deep roots in every community. In the post-Soviet era, the country’s wine industry has evolved from a cottage industry to an artisan powerhouse, producing some of the world’s most distinctive wines using traditional Georgian and European methods.
The State Wine Office of Georgia is committed to preserving the country’s winemaking traditions, monitoring the quality of all Georgian wines and promoting Georgian wines worldwide.