Grow & Fortify, a craft beer and spirits retailer, has just unveiled its newest app to help Maryland residents discover new and unique native Maryland craft beer, spirits and cider. The new Grow & Fortify app, available in the iTunes App Store, works along with Grow & Fortify’s website to provide a comprehensive list of local and seasonal craft beers, ciders and spirits, as well as information on the farms and breweries that make them.
Grow & Fortify, a division of Grow Your Own, LLC, is excited to announce the launch of the Maryland Craft Beverages app. The Maryland Craft Beverages app allows consumers to find, explore, and discover craft beverages from more than 100 Maryland based makers.
Grow & Fortify is proud to announce the launch of the Maryland Craft Beverages App. The app makes it easy to discover and learn about Maryland craft Beverages through the mobile phone, helping consumers to enhance their beverage experience.
This new software for Android and iOS users allows fans of locally made beer, wine, and spirits to discover and monitor their Maryland craft beverage adventures.
(ANNAPOLIS, MD) – July 13th The Maryland Craft Beverages app is now available for download on Apple and Google Play. Craft beer consumers in Maryland may use this free app to plan future visits, monitor visited places, and engage in integrated industry passports. All active members of the Brewers Association of Maryland, the Maryland Distillers Guild, and the Maryland Wineries Association who presently provide visitor experiences are included in the app’s directory. In the palm of your hand, you’ll find a tailored craft beverage experience.
“The Maryland Craft Beverages app is a great resource for locals and visitors,” says Kevin Atticks, CEO of Grow & Fortify. “Everyone using the app can view our state’s numerous craft beverage trails, and track the tasting rooms they visit and support via the passport.”
Connecting consumers with local tasting rooms and increasing revenues for Maryland beverage producers are the primary goals of this new app. To facilitate this, Grow & Fortify is replacing the annual print release of the Maryland Craft Beverage map they distributed via tourist destinations throughout the state. As the number of businesses in the craft beverage industries continues to grow, printed materials are quickly outdated while a digital tool is able to be updated and maintained.
“This app offers us a great opportunity to provide Maryland residents and visitors with up-to-date information about tasting room locations and the industry,” says Jim Bauckman, Director of Communications at Grow & Fortify. “The app also serves us useful data about consumer trends regarding location traffic and preferences.
In addition to traditional beer, wine, and spirits trails, the Maryland Craft Beverage app includes trails dedicated to highlighting the state’s growing number of cider and mead producers. Grow & Fortify has worked with the Maryland Office of Tourism Development, Maryland Department of Agriculture and numerous county tourism offices to include additional, locally promoted trail experiences. Events promoted by the three industries will be highlighted in the app and attendees can use the app to browse participating vendors and products.
Beginning in 2020, Grow & Fortify and Daruma Tech worked together to develop this unique app. The development of this app provided an opportunity for the team at Daruma Tech to create a single product that includes locations in the three craft beverage industries. Other applications in their portfolio focus specifically on the craft beer industry. “We enjoyed working with Grow & Fortify to develop an app that created a unique experience for each of the Maryland craft beverage industries that they represent,” said Susan Erickson of Daruma Tech. “The app is powered by Daruma Tech’s Local Explorers platform and allows users to plan trail experiences and collect loyalty points along the way in the three digital passports tailored for each industry.”
The Maryland Craft Beverage App was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant #AM200100XXXXG050. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA. To download the app, users can visit the app stores directly or find more information on the Grow & Fortify website at growandfortify.com.
About Grow & Fortify
Grow & Fortify is built to support value-added agricultural organizations and the businesses they represent. We’ve gathered a team of professionals to support agricultural startups and ensure the financial viability of our land, and ultimately, our community. Grow & Fortify is currently retained to represent the Brewers Association of Maryland, the Maryland Distillers Guild, and the Maryland Wineries Association.
Grow & Fortify is proud to announce the launch of its new Maryland Craft Beverages App. The Maryland Craft Beverages App is the first statewide craft beverage app and mobile digital platform for Maryland craft brewers and owners.. Read more about grow norfolk and let us know what you think.
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