FREDERICKSBURG, TEXAS (March 9, 2021) – John Rivenburg, winemaker, grape grower and owner ofKerrville Hills Winery, has been elected president ofTexas Hill Country Wineries, a nonprofit trade association, for a 2021 term. Mr. Rivenburg will devote his presidency to increasing awareness of the Texas Hill Country as a premier wine region through a consistent marketing program.
The Texas Hill Country has become one of the top wine destinations in the United States, with tourists coming from all over the world. Texas wineries are particularly attractive to visitors attracted by the outstanding quality of the region’s wines, panoramic views of rolling hills dotted with wildflowers and majestic oaks, and proximity to more than 60 easily accessible wineries offering week-long or day-long trips. Texas Hill Country Wineries plays an important role in the development of the wineries that make up the Texas Hill Country, America’s wine country, by promoting the wines produced in the Hill Country and publicizing the industry in general to attract visitors to the area.
Since the first commercial grape was planted in Texas more than 50 years ago, we have strived to become a wine region of world renown, said John Rivenburg, president of Texas Hill Country Wineries. We want the world to know what Texans already know: The wines of Texas are incredible. The timing has never been better. With the growth of the industry and advances in viticulture and winemaking, there has never been a better selection of wines produced in the Texas Hill Country by the original pioneer wineries, classic vineyards, small family-owned wineries, energetic new artisans, and the latest cutting-edge natural wine producers.
In recent years, Texas wines have attracted worldwide attention. The wineries have won numerous medals in prestigious international competitions and renowned authors have discovered that the region produces wines of excellent quality. However, the Texas wine industry has an opportunity to tell its story to a wider audience. Rivenburg recognizes that other wine regions in the U.S. have established associations to successfully create a regional wine identity, and plans to similarly guide the efforts of wineries in the Hill Country of Texas.
During Rivenburg’s presidency, Texas Hill Country wineries launched a new marketing campaign to raise awareness of Texas wines around the world. The main theme is to invite visitors to come to Texas to experience the beautiful landscape, taste the amazing regional cuisine and meet the passionate and proud people who grow grapes, produce wine and operate wineries.
About Texas Hill Country Wineries
Texas Hill Country Wineries is a non-profit trade association founded in 1999 by a group of 8 wineries to promote their tasting rooms and wines. The association currently has 62 members and aims to promote the development of member wineries in the Texas Hill Country AVA by promoting Hill Country wines, increasing attendance and raising awareness throughout the industry. We bring out the diversity of passion in the personalities of the many participating wineries and cultivate an exciting experience for adventurous visitors and wine lovers who share our unparalleled hospitality. The Texas Hill Country Winery Community represents the independent origins of our craft while promoting our successful and innovative winemakers. The seven-member board of directors, supported by growers, winemakers, marketing, events, legislative and public relations committees, oversees all planning and operations of the association and facilitates events, scholarships and more for the association’s wineries.
About Kerrville Hills Winery
Kerrville Hills Winery (KHW) is located at the highest point in Kerr County and overlooks the beautiful Texas Hill Country. It was the first winery to open in Kerrville. In 2019, John Rivenburg purchased Kerrville Hills to create a wine incubator, a shared space for trained winemakers that expedites boutique operations. John has deep roots in the hill country of Texas, is an award-winning winemaker and has a passion for growing high quality organic Texas grapes.
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