To better reflect the breadth of its virtual tasting and winery management services, Larkmead Vineyards has created the position of Virtual Tasting Manager (VTM), a new management role, to oversee the day-to-day operations of the company’s virtual wine tasting program. As the VTM, Daniel Stoch will be responsible for overseeing all aspects of virtual wine tastings, including developing and implementing best practices for creating a consistent and premium experience for each of Larkmead’s virtual wine tasting clients.
Calistoga, CA. 11. May 2021 – Larkmead Vineyards is pleased to announce that Daniel Stoch has been promoted to Virtual Tasting Manager. The appointment, effective immediately, is a brand new role for Larkmead Vineyards, which is seeking to respond to consumer demand for virtual tastings. Eric Sibelist, former tasting room manager at Larkmead Vineyards, will take over Daniels position as tasting room manager.
Long known for its foresight, Larkmead Vineyards expects interest in virtual tastings and tours to grow as the world becomes increasingly conducive to online gatherings. With this in mind, Larkmead Vineyards has created the position of Virtual Tasting Manager, for which Daniel Stoch is the best choice. In his new role, Daniel will use his extensive experience in hospitality, wine education and drone video to deliver bespoke wine tastings to virtual visitors from far and wide. It will also manage membership recruitment, develop new virtual features, conduct large-scale drone photography and support direct wine sales. Daniel will report directly to Victoria Anderson, Larkmead’s Account Manager.
Daniel has been very helpful in his role as tasting room manager at Larkmead Vineyards, especially in March 2020 when the pandemic began. Larkmead, like the rest of the industry, had to quickly switch to virtual tastings, Anderson says. During that time Daniel has shown creativity, leadership and a true passion for creating experiences for attendees, and we know that as Virtual Tasting Director he will bring many new ideas to our audience.
Daniel joined Larkmead Vineyards in 2017 as a harvest intern, assisting Larkmead winemaker Dan Petroski in the winery. After the 2017 harvest, Daniel went to work full-time at Larkmead in the tasting room, honing his skills in customer service, sales, communications and wine education. Daniel was appointed Tasting Room Manager in July 2020.
I am honored to have been named the first virtual tasting director for Larkmead Vineyards, says Daniel Stoch. I look forward to using the skills I learned at Larkmead during harvest and as a tasting room manager to engage and educate more Larkmead members than ever, which is the beauty of working in a virtual world.
Virtual tastings with Daniel are now available to all subscribers to the Larkmead Vineyards mailing list. To join the mailing list and schedule a tasting, visit www.acquire.larkmead.com/signup or email [email protected]. Members of the mailing list can purchase a tasting kit and register for a virtual tasting at a date and time of their choosing. For more information, visit www.larkmead.com and follow Larkmead Vineyards on Instagram (@larkmead_vineyards), Facebook (@larkmeadvineyards) and Twitter (@larkmead).
The historic Larkmead Estate is one of the oldest family-owned businesses in the Napa Valley. Larkmead was founded in 1895 and is now run by owners Cam Baker and Kate Solari Baker. Kate’s parents, Larry and Polly Solari, bought Larkmead in 1948. Kate spent her childhood in the valley, exploring a Napa of the past, with plum and walnut orchards, hay fields, cattle ranches and vast empty fields. Her parents knew of Larkmead’s storied past and were keen to keep the legacy alive, a philosophy they passed on to Kate and her husband. The Bakers have been the driving force behind Larkmead’s transformation from a historic vineyard to a world-class winery. During the first ten years of their ownership, they managed the entire replanting of the estate, selecting cultivars, clones and rootstocks based on the characteristics of each plot. In 2005 they built the first phase of a modern winery on the property, so that each block of vineyards has its own vinification tank. The farm and production facilities were designed by architect Howard Buchan, a longtime friend of the family. Both classic and comfortable, they offer a place for quiet contemplation away from a busy and demanding world. Today Cam and Kate’s children and grandchildren regularly visit the estate, continuing a family tradition at Larkmead that is now in its fourth generation.