MOVO Wine Spritzers wants you, not your ex, to write us and receive a wine award for Valentine’s Day., FEBRUARY 8, 2020 – For those who need to hear it now : Don’t send text messages to your exes just because Valentine’s Day is coming up. MOVO Wine Spritzers wants you to take off those rose-colored glasses and trade them in for pink ones. The wine brand rewards people with wine* if they text MOVO instead of apologizing to someone just because they feel *extra* lonely.

According to a recent study by Molson Coors, 41% of people who sent a text message to their ex reported feeling lonely. Sure, the sight of sweaty couples buying a latte in the morning can make you think, but don’t let it throw you off balance. Don’t get those “you up?” text messages just because the boxes of chocolates are still expensive and “mating season” is in full swing.

“Look, we’ve done everything. We sent this text and we’d like to take it back,” said Grant Hemingway, general manager of wines and spirits at Molson Coors. “Avoid morning damage control and get what you really want on Valentine’s Day: MOVO wine spritzers. MOVO tastes great no matter the status of the relationship.”

Anyone who is of age and resides in the affected state can send an “UP” text message to 73255 and receive instructions on how to repurchase their MOVO sparkling wine beginning February 10, while supplies last. See the terms and conditions at for more information on the full offer.

Molson Coors and MOVO not only discovered how many people are guilty of texting their ex, they also found some of the best text messages, and the results aren’t so good. 44% of people admitted that they were not very convincing. ” (i.e. 3 years old), while 14% chose a DM that was a little low, but not really average.

MOVO Wine Spritzers are a variety of boxed wines, available in packs of four at retailers nationwide. The Wine Spritzers are available in three flavors: White Peach, Pink Raspberry and Sangria Blood Orange.

For more information and to find MOVO Wine Spritzers near you, visit and follow us on Instagram and Facebook at @MOVOwine. Drinkers are encouraged to share how they are enjoying their new vineyard at home with #MOVOWine.

About Molson Coors Beverage Company

For more than two centuries, Molson Coors has been making drinks that bring people together at every moment of their lives. From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s Summer Shandy, Creemore Springs and many others, Molson Coors produces some of the most popular and iconic beer brands ever produced. Although the company’s history is rooted in beer, Molson Coors offers a modern portfolio that extends beyond beer, with sparkling cocktails, canned wine, kombucha, cider and more.

Molson Coors Beverage Company is a publicly traded company operating through Molson Coors North America and Molson Coors Europe and listed on the New York Stock Exchange and the Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and making a positive impact on our employees, customers, communities and the environment is reflected in our beer brewing and sustainability goals for 2025. For more information about Molson Coors Beverage Company, visit


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