If you’re a wine lover who’s familiar with California’s Mendocino County, you’re already aware of the region’s unique microclimates and terroir that allows for a much wider range of wine styles than you’ll find in most of the state’s other wine-producing regions. Now, thanks to a new vineyard project called Ettore, winemakers are able to make wines here that are distinctly different from those of the southern part of the county known as the Anderson Valley. The vineyard is located in the northwestern part of the county, an area that shares a similar climate and elevation with regions in France’s Burgundy region.
A boutique organic winemaker combines the power and energy of the New World with the elegance of the Old.
New York, NY, 27. April 2021. – Mendocino’s ETTORE will announce its official launch when the first two harvests arrive in selected markets in the U.S. Wines include ETTORE Cabernet Sauvignon, ETTORE Merlot, ETTORE Red, ETTORE Chardonnay Pure, ETTORE Chardonnay Reserve, and ETTORE Chardonnay Zero and Merlot Zero, which are made using the Purovino® process. Italian winemaker Ettore Biraghi brings his legacy from the old world of Italian winemaking to the new world, creating wines that are subtle, powerful, elegant and pure. The wines are an expression of ETTORE’s exploration of West Coast growing regions to produce unique organic and expressive wines.
Colangelo & Partners has been named Agency of Record for ETTORE in the United States. The agency is responsible for the development and implementation of a comprehensive communications plan targeting the industry’s key media, practitioners and influencers. ETTORE enters into this partnership as the 2018 and 2019 wines enter a market that continues to offer new opportunities.
Colangelo & Partners will focus the campaign on strategic media and trade relations to increase Ettore’s brand awareness and support in-store sales opportunities. The activation demonstrates the winery’s commitment to the U.S. market and its desire to be a pioneer in domestic organic wines. ETTORE joins Colangelo & Partners’ growing list of prestigious California clients, including Aperture, Charles Krug, Ehlers Estate, Far Niente, Foley Family Wines, Hamel Family Wines, JUSTIN, La Crema, Larkmead, Quintessa, Wagner and others.
Winemaker Ettore Biraghi began his career as a viticulturist in Ticino, where he developed his unconventional and innovative voice as an Italian and Swiss winemaker motivated by innovation, a careful relationship with nature and a commitment to exceptional quality – with a particular preference for smooth, bright and aromatically accurate organic wines.
Ettore’s desire to find the purest possible expression of the vine led him to the Sanel Valley in Mendocino, along the northern course of the Russkaya River, where he discovered that the tradition of natural farming matched his vision of winemaking, as did the area’s exceptional terroir.
Our philosophy is to make wines with a holistic approach to balance the land and bring all the elements together while giving each wine a unique and individual character, says Ettore. We look forward to increasing the visibility of our wines and telling the compelling story of ETTORE through our partnership with Colangelo & Partners.
We are excited to partner with ETTORE and add them to our prestigious portfolio in California, said Gino Colangelo, President of Colangelo & Partners. We look forward to sharing ETTORE’s story, helping the organization achieve its goals, and reaching new audiences.
Ettore is an organic winery in Mendocino, California that produces terroir-based organic wines such as Merlot, Cabernet Sauvignon and Chardonnay. Italian-born winemaker Ettore Biraghi has taken his Old World heritage to the New, creating wines that are subtle, powerful and pure. Always on the lookout for new technologies to improve wine, Ettore applied a revolutionary scientific method to eliminate sulfites called Purovino®. Ettore is one of the first winemakers in Mendocino to use the Purovino® method. The wines will officially launch in 2020 and will be available in major wine markets, including California, New York, New Jersey, Massachusetts and Florida. ETTORE is currently available at Soilair Selection in Tristate. For more information, please visit: https://ettore.wine/
About Colangelo & Associates
Colangelo & Partners (www.colangelopr.com) is one of the leading integrated communications agencies in the US, specializing in wine and spirits, preferred by major brands and industry players for its quality of results, creativity and return on investment. The professionals at Colangelo & Partners work honestly and passionately to influence the way the American public sees their clients: Achieve positive, consistent and quality media coverage; host groundbreaking events; strategically plan and execute dynamic digital campaigns; implement commercial programs that strengthen industry relationships. Colangelo & Partners’ clients include global and instantly recognizable brands, emerging and passionate winemakers and distillers, regional and national institutions, technology companies and e-commerce companies innovating in the spirits industry.
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