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Precept Sweetens Its Portfolio with Acquisition of Sheffield Cellars and Fairbanks Dessert Wine Brands 

Precept Sweetens Its Portfolio with Acquisition of Sheffield Cellars and Fairbanks Dessert Wine Brands  Seattle (January 15, 2021) – Precept Wine, the largest privately held wine producer in the Pacific Northwest and one of the 12 largest wine producers in the United States, announces that it has acquired the Sheffield Cellars and Fairbanks dessert wine portfolio from E. & J. Gallo Winery (Gallo).

Sheffield Wineries and Fairbanks are award-winning dessert wines that are excellent as aperitifs, but also pair well with many recipes. The wines were introduced by Gallo in their early days, when the brothers saw a need for homemade aperitif wines. Precept looks forward to continuing to produce these wines in the tradition that made their reputation, under the guidance of renowned winemaker Hal Landvoigt. Production must remain in California.

Whether it’s a treat at the end of a gourmet meal or an ingredient in your favorite dishes, Sheffield’s cellars and banks offer exceptional quality at great prices. The Sheffield Cellars portfolio includes Tawny Port (1.5L), Cream Sherry (1.5L), Very Dry Sherry (750ml, 1.5L) and Marsala (750ml, 1.5L). Fairbanks’ portfolio includes Port (750ml, 1.5L, 3L), Sherry (750ml, 1.5L), Cream Sherry (750ml, 1.5L), White Port (1.5L) and Pale Dry Sherry Cocktail (1.5L).

I am very excited to add these versatile wines to Precept’s growing portfolio and expand our presence in the growing dessert wine category. Our sales and marketing teams and wholesale partners look forward to continuing to develop these great brands and categories, said Andrew Browne, Founder and CEO.

We are pleased to have found a buyer in Precept who respects the history of the Sheffield Cellars and Fairbanks brands and will continue to produce these high-quality dessert wines for consumers, said Ernest J. Gallo, CEO of Gallo.

The dessert wine category continues to grow steadily, with a 15% increase in dollars and a 10% increase in cases. Port (+11%), sherry (+7%) and marsala (+16%) rose, reflecting the recent increase in cocktails and home cooking. Fairbanks is also the second largest dessert wine brand and continues to grow. (Nielsen 52 weeks ending 12/26/20 US XAOC + Liquor Plus).

Featuring the emblematic Chocolate Shop Precept wine and A.G. sweet and dry vermouths. Perino was recently launched and looks forward to growth and innovation in the sweet wine and dessert category. Wineries in Sheffield and Fairbanks are scattered and available throughout the country.

Seattle Precept Wine is the largest privately held wine producer in the Pacific Northwest and is one of the top 12 American wine producers. With deep roots representing over 30 years of investment in the Northwest wine industry, Prescription owns and maintains nearly 4.000 acres of vineyards planted in Washington State, Idaho, New Mexico and Oregon; major wine brands include Waterbrook, Gruet, Browne Family Vineyard, Canoe Ridge Wine, Home Wine, Slinger, Primarius, Washington Hills, Battle Creek Cellars, Callaway Cellars, Ste. Chappelle, Kense, Sheffield Cellars, Fairbanks and AG Perino Vermouth, as well as tastings and catering establishments throughout the Pacific Northwest and New Mexico. Founded in 2003 by Andrew Brown and Dan Baty, the company’s wineries have amassed more than 800 purchases with critical scores of more than 90 points. For more information, visit www.preceptwine.com.

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Precept Sweetens Its Portfolio with Acquisition of Sheffield Cellars and Fairbanks Dessert Wine Brands 

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