Dynamic new packaging encourages wine lovers to travel less; super-premium, family-owned wine brand focuses on sustainability

Paso Robles, CA – 22. March 2021. – Building on its success in 2020, Riboli Estates Group, a division of Riboli Family Wines, is expanding its range of Highland 41 wine brands. This month, the winery will add Monterey County Pinot Noir to its national collection, which also includes Paso Robles’ flagship Cabernet Sauvignon, as well as Paso Robles’ Black Granite Red Blend and Monterey County Chardonnay. The Highlands 41 wine is available nationwide and costs €15 per 750ml bottle. www.highlands41.com

The creation of this range of sustainably grown wines in the super-premium price category is something my family is proud of and I am very proud of myself, says Anthony Riboli, fourth-generation winemaker. Because we control everything from the ground to the glass, we can deliver exceptional quality at an attractive price, so wine lovers can be confident that these are the wines that will bring them all their adventures.

Highlands 41 Wines is also getting new packaging for 2021. Named after historic Highway 41 and the rugged terrain of the Creston Highlands in Paso Robles, Highlands 41 is for those who love the thrill of breaking and riding with fewer travelers. To further reflect this adventurous spirit, the bottle now features a screw cap that not only keeps the wines fresh and vibrant, but also makes them easily accessible to pair with your next takeaway or just a weeknight game. With an easy-to-read label, the design also highlights the dramatic street graphics beneath the whimsical Paso Robles skyline after which the wines are named.

Each bottle of Highlands 41 comes from vineyards in Paso Robles and Monterey and is made at the Riboli family’s state-of-the-art, CSWA-certified winery. We protect and preserve our planet for many more adventures, Riboli said. We are doing this by reviewing our environmentally friendly farming practices, installing solar panels and using an advanced wastewater treatment and recovery system. We are determined to find the next solution to further reduce our environmental impact.

Follow Highlands 41 on social media @highlands41wines #myh41adventure. For more information on Highlands 41, and where you can find it on the shelves, please visit www.highlands41.com.

The wines of the Riboli family:

Riboli Family Wines, a family-owned company that has been around since 1917, has been producing wines from California’s most prestigious wine regions – Paso Robles, Monterey and Napa Valley – for more than a century, as well as Stella Rosa®, the number one wine brand for 750 ml. With a natural drive for creativity and innovation, the 3rd and 4th year students set the tone. The fourth generation of the Riboli family continues to lead the industry and push the boundaries of viticulture and winemaking. For more information, please visit www.riboliwines.com.

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