At Dobbes Family Estate and Wine we believe there are no limits to what you can accomplish – and Sarah Pearson is determined to prove that. As Executive Vice President and General Manager of Dobbes Family Estate and Wine, Sarah oversees all marketing, sales, product and quality control for Dobbes Family Estate and Wine as well as Dobbes Family Estates. She is responsible for the growth of the company, handling all the details of running the business so that Joe can focus on the things he does best.

Please join me in welcoming the new CEO of Dobbes Family Estate and Wine by Joe. Sarah Pearson is a lawyer and an entrepreneur, with a long history of successfully creating new businesses. She has a successful track record in the fields of fashion, management consulting, and ecommerce. Her most recent venture, Book By Joe , is a website that sells wine books in a fun and interactive way using a social media platform. She will be a tremendous asset to our team, and I am certain that we will continue to see great growth in the future.


The creator of the brand in wine marketing and sales will lead the company in the next chapter.

Dundee, Oregon, 2. June 2021 – Sarah Pearson has been appointed General Manager of Dobbes Family Estate and Wine by Joe. Dobbes Family Estates and Wine by Joe are two great wine brands located in the heart of Dundee, Oregon. Founded in 2002, originally as a small, family-owned winery with a focus on producing authentic, quality Oregon varietals, the company has evolved into a dedicated membership driven by innovative leadership and resourceful artisans.

The next phase of Dobbes Family Estate/Wine by Joe’s growth requires visionary leadership combined with expertise in marketing, sales management and operations, and we are very pleased to have Sarah Pearson represent all of these areas, said Sam Bronfman, managing partner of Bacchus Capital and co-owner of the winery since 2011. We look forward to setting a course for the future of the winery together. With Sarah’s proven track record, we know she will lead the evolution of the brands and the company, creating changes that will take the company to new heights.

Pearson was most recently vice president of marketing and sales for the company, where she led marketing and sales for all channels of the Dobbes Family Estate and Wine by Joe businesses, including direct-to-consumer sales, domestic wholesale sales and export sales and marketing. Before moving to Oregon in 2018, she was Director of Marketing at 3 Badge Beverage in Sonoma, where she led marketing for beer, wine and spirits. Previously, she was director of marketing at Hess Family Wine Estates in Napa, where she led direct-to-consumer and brand-based marketing for seven national and international brands. She also held key marketing positions at Constellation Brands, Freixenet USA and Treasury Wine Estates, where she led cross-functional consumer and brand marketing teams, including new product development, revitalization of existing brands with new packaging and targeted distribution marketing efforts.

We are not the same company we were 20 years ago – our customers have changed and so have we. Our next chapter is about redefining who we are as an organisation and delivering meaningful and sustainable growth in our business, Mr Pearson said. It’s time to take our company to the next level and become what we were meant to be: an organization that honors tradition without being bound by convention.

About Dobbes Family Estate, Wine By Joe and Dundee Wine Vintners

At Dobbes Family Estates and Wine by Joe, in the heart of Dundee, Oregon, our roots are strong, but our approach is fresh. We are an urban, hard-working winery driven by an unwavering commitment to producing a portfolio of exceptional wines, seizing new opportunities and providing an evolved wine experience to everyone we come in contact with. We take grapes from proven and new terroirs, respecting the natural variation and constantly seeking the potential of the diversity, character and taste of the varieties. Our dynamic group of employees and partners are proud of every aspect of our business and results. Dobbes Family Estates and Wine by Joe are new world wines that honor tradition but are not bound by convention. For more information, visit Dobbes, Instagram, Facebook and Twitter and Wine By Joe, Instagram, Facebook and Twitter.

About Bacchus Capital Management

Bacchus Capital Management is a strategic investment firm that makes equity investments in wineries and vineyards in the United States. Companies in Bacchus’ portfolio currently include DeLille Cellars, Madrigal Family Winery, Maritime Wine Trading Collective, Panther Creek Cellars, Sbragia Family Vineyards and Dobbes Family Estate / Wine by Joe. Companies in Bacchus’ portfolio include Andretti Winery, Cameron Hughes Wine and Qupé. For more information, see


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