SALINAS, CA, 24. March 20, 2021 – Shade Family Wines, based in Monterey County, California, is pleased to announce the appointment of Jennifer Evans as Director of Marketing and Jennifer Genzoli as Brand Manager for Sunny with a Chance of Flowers, a revolutionary sugar-free, low-alcohol, low-calorie wine in the growing Best for You category.
Ms. Evans brings to her new role more than two decades of extensive experience in all aspects of brand building, market analysis, product positioning, project management and team leadership. She joined Scheid Family Wines in 2017 as brand manager and quickly transitioned to the role of senior marketing manager in 2019. Prior to that, Mr. Evans held leadership positions at some of California’s leading design and communications firms, including Evans Marketing by Design and Matthews | Evans | Albertazzi. Mrs. Evans lives in Carmel, California, with her husband and two teenage children. In her spare time, she enjoys hiking in the Monterey area.
I am very excited to have Jennifer in this leadership position, says Heidi Scheid, Executive Vice President of Family Wines of Scheid. Not only does she have a wealth of experience, but she is also a proven leader who is excellent at supporting her team and getting the best out of them. As the Scheid family’s wine portfolio continues to grow, marketing is at the forefront, and Jennifer’s passion for building brands fits perfectly with our strategic direction.
Mr. Genzoli joins Scheid with more than seven years of marketing experience, including five years of hands-on experience with brands in the wine industry. Prior to her current position, Genzoli was the DTC Marketing Manager at Share A Splash Wine Company in Menlo Park, where her passion for creative branding led her to develop national retail strategies and focus on new DTC and e-commerce initiatives. She worked as a marketing assistant at The Wine Group, contributing to the marketing strategies of high-end and popular wine portfolios, including FlipFlop, Franzia, Save Me San Francisco Wine Co, Slow Press Wines and Concannon Vineyard. Mr. Genzoli has also worked for Pebble Beach Resorts in digital marketing and was a social media strategist for live communications at Pebble Beach Food & Wine and other industry events.
We are excited to have Jenn’s talent and energy on the Shade team, says Shade. With her creativity and passion for brand awareness and impact, she is a natural fit for Sunny with a Chance of Flowers. His diverse experience is the perfect springboard to strengthen Sunny’s position as a leader in the Better for You category.
About Shade Family Wines
Scheid Family Wines is a family winery founded in 1972. Based in Monterey County, California, Scheid is uniquely positioned to market high-quality estate wines from its certified sustainable vineyards and innovative luxury wines. Scheid’s wineries and bottlers are powered by 100% renewable wind energy generated by a 400-foot wind turbine that also powers many homes in the local community. Shade’s family wine portfolio includes Shade Vineyards, Sunny with a Chance of Flowers, District 7, Ryder Estate, Metz Road, VDR and Ghost Stokes. In addition, Scheid Family Wines produces a number of regionally distributed brands for specific customers and distributors. For more information, please visit www.scheidfamilywines.com.