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The virtual discussion of the 22nd. April represents the world-class wine region’s commitment to sustainability.

SANTA ROSA, CA – April 15. 2021 – Whether you drink red or white wine, we can all think green on Earth Day and celebrate the world’s most sustainable wine region when Sonoma County Vintners and Sonoma County Vintners team up to host a virtual debate via Zoom on Thursday, April 22. April at 11. PST/2 pm IT.

Join a one-hour discussion with sustainability leaders in Sonoma County about why sustainability matters, what it takes to create sustainable vineyards, and how Sonoma County is changing the global wine landscape. In Sonoma County, 99% of the vineyards are certified organic, making it the most environmentally friendly wine region in the world. The panel will be led by Virginia Boone, a longtime Sonoma County reporter. The expected participants are as follows:

Winemakers and vineyard owners will broadcast live from several of Sonoma County’s 18 different AVAs (vineyard appellations). Looking ahead to a better 2021, panelists will share their personal stories of sustainability, family and what the future of Sonoma County looks like. The webinar is free and open to all and will be interesting and informative.

Sonoma County’s grape growers and winemakers have long been at the forefront of developing and implementing sustainable practices and are committed to ensuring that the county’s economic and agricultural heritage is preserved and leaves an authentic legacy for the future. Wine and winemaking panelists will present a number of sustainability certifications, including the California Sustainable Viticulture Alliance (CSWA), Fish Friendly Agriculture, Sustainable Agriculture (SIP), Lodi Rules, and the recently launched Climate Change Adaptation Certificate from Sonoma County Winegrowers and the California Land Use Management Institute.

Interested media and consumers can register for the free event by clicking here. The following hashtags are recommended to promote the event to individuals: #SonomaWine#SustainableFarming. Participants will have the opportunity to ask questions near the end of the discussion.

Grape growers Sonoma County

The Sonoma County Winegrowing Commission, also known as the Sonoma County Winegrowers (SCW), was established in 2006 as a marketing and educational organization to promote and maintain Sonoma County as one of the premier wine regions in the world. SCW is overseen by the California Department of Food and Agriculture, which supports the producing regions. With over 1,800 growers, SCW’s goal is to increase awareness and appreciation of the quality and diversity of Sonoma County grapes and wines through aggressive marketing and education programs for wine consumers around the world.

In January 2014, SCW committed to becoming the first region in the country to practice 100% sustainable viticulture by 2019. As of September 2019, 99% of Sonoma County’s vineyard acreage is certified by an independent auditor, making Sonoma County the most sustainable wine region in the world.  In addition, SCW became the exclusive pilot partner for the California Climate Change Adaptation Certificate in 2020. This program is the first of its kind for agriculture.  SCW’s sustainability efforts have been recognized with California’s highest environmental award, the 2016 Governor’s Environmental and Economic Leadership Award (GEELA).  For more information, see www.sonomawinegrape.org.

About Sonoma County Vintners.

Sonoma County Vintners is the leading voice of Sonoma County wine and works to promote Sonoma County as one of the world’s best wine regions after it was named 2019 Wine Region of the Year. Sonoma County Vintners represents more than 260 wineries in the county. The organization actively promotes Sonoma County through educational programs, advocates for its members at the local, state and federal levels, and contributes to the local community through the Sonoma County Vintners Foundation. The annual Sonoma County Wine Auction raised more than $37 million for nonprofit organizations in the region. For more information about Sonoma County Vintners, visit sonomawine.com.

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