In an effort to accelerate the transition of the wine industry to a sustainable future, VIVANT engages responsible wine producers, transports its members to wine regions around the world and supports the industry through the 1% participation initiative Wine™.®-Presentation live.jpg PARIS, 14. December 2020 – VIVANT today launches the first interactive online platform connecting winemakers, consumers and wine consultants for live streaming Experiences™. The platform combines interesting interaction, personalized learning and live entertainment to take participants to iconic wine regions in the comfort of their own home. VIVANT redefines the way consumers learn about wine and supports a more sustainable future for the industry by showing the best wines in the world tasted by responsible winemakers who practice sustainable, organic and biodynamic winemaking.

Our goal is to recreate the magic of visiting a wine region without mimicking the ecological footprint of an airplane, explains Michael Baum, CEO and founder. We’ve assembled a team of educators, product designers, software engineers and media producers to immerse people in the world of wine like never before. Baum is the founder and former CEO of Splunk, the pioneer of Big Data (NASDAQ: SPLK).

On the platform, VIVANT’s wine experts bring their members into contact with innovative winemakers who dedicate their lives to the production of sustainable wines, so that consumers can enjoy them without harming the environment. The Kits™ experiential platform enables participants to taste and appreciate the wines presented during each session. All wines presented in VIVANT are available per bottle and are shipped worldwide.

VIVANT launches with three French wine regions : Bordeaux, Burgundy and the Loire. The new champagne prints are available from 20 pieces. Available in December, Impressions d’Alsace will be published in January 2021. In the new year VIVANT will take its members to the wine-growing regions of Italy, Germany, Spain and other countries.

VIVANT is a community of committed producers who want to change the way we approach the world of wine, says Claire Lurton, owner of Château Haut-Bages Libéral in Bordeaux. I am very proud to be part of the wonderful mission of VIVANT.

One of the great strengths of VIVANT is the selection of sustainably produced wines, explains Thiebaud Huber, former sommelier, owner and winemaker of Domaine Huber-Verdereau in Burgundy. The other is the experience itself. Wherever in the world you are, you will be transported to Burgundy and other great wine regions. VIVANT is fantastic.

The innovative VIVANT™ interactive tasting method teaches tasting participants to taste like a pro, so that consumers can better appreciate their wine. The participants can interactively evaluate the wines and compare their results with expert profiles. With wine IQ and tasting points, members can test their knowledge and improve their skills while having fun measuring themselves against each other. VIVANT’s wine experts are available anytime, anywhere to answer members’ questions and share their wine recommendations.

Nothing beats wine in the eyes of passionate winemakers and professional educators, says Vanessa Guébels, Director of Education at VIVANT, DipWSET. When I started my career as a wine pedagogue, it was my dream to pass on knowledge about wine in an interactive and compelling form. With VIVANT we make the world of wine accessible to everyone.

VIVANT’s mission is to accelerate the transition of the wine world to a sustainable future by strengthening the voice of responsible winemakers, showing consumers that naturally produced wines taste better and creating a global wine community committed to a better future. Annual memberships start at just $149 / €149 / £149 / 239 SGD / 1359 HKD / 18,169 JPY and are available at One percent of all membership fees and wine purchases contribute to funding new and innovative ideas and research that have a positive impact on the sustainable future of wine through the VIVANT 1% For Wine™ initiative.

For more information about VIVANT, visit, follow them on Instagram, Facebook and Twitter, or contact [protected via email] for editorial inquiries.


VIVANT is the first wine platform to broadcast live Experiences™ from wine-growing regions around the world. The participants will meet some of the most interesting people in the wine industry and discover the best wines in the world, made without pesticides or herbicides, with respect for consumers and the environment. Expert wine consultants capture every experience live and convey the understanding of wine through an innovative interactive wine tasting method™ and global experience kits™. Advisors are available anytime, anywhere to answer your questions. Combining exciting interaction, personalised training and live entertainment, VIVANT brings together winemakers, wine lovers and wine educators who are committed to a sustainable future. VIVANT was founded in 2019 and has offices in Europe, the United States and Asia. Join the movement on

Behind the title is the French word meaning alive. VIVANT reflects our passion for fine wines, living systems, biodiversity, clean air, clean water, healthy soils and human health.


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