Translated from the Chilean Devil’s Cellar, the Chilean wine producer Casillero del Diablo derives its name from the legend of the company. History says that wine is often lost in the cellar. To deter thieves, the founders Don Melcor de Concha and Toro spread the rumor that the devil lived there.
Even today, many of the wines still ripen in the same cellars in the Maypo Valley, which visitors can visit if they go to Concha Y Toro, the owner of Casillero del Diablo, about an hour from Santiago.
Since its creation in 1963, the value-based label has evolved and its portfolio is rooted in the adventurous nature of Chilean wines. Casillero del Diablo has vineyards in different geographical areas of Chile, in the Central Valley, Maypo Valley, Rapela Valley and Limari Valley. Marcelo Papa, experienced winemaker and technical director of Concha y Toro, worked with the Casillero del Diablo for the first time in 1998.
During that time I’ve seen an incredible development and growth of the brand, Daddy says. This recognition fills me with pride and reflects the excellent work we have done together over the past decades.
In recent years, the international brand Fetzer Vineyard, imported to the United States, has invested in the recovery, boosting sales of its affordable, high-quality wines to consumers in more than 140 countries.
For me the Casillero del Diablo is Chile, says winemaker Sebastian Rodriguez. He’s the best ambassador in the world.
Cave Casillero del Diablo / Photo courtesy of Concha and Toro
The success of the long-awaited vintage 2018 contributes to the current appeal of the brand. The complex and expressive red colour also includes Cabernet Sauvignon, the first bottling of Casillero del Diablo in 1966.
Our wines are a faithful reflection of the expression of each of our grape varieties, Mr. Rodriguez explains.
In an online series entitled Challenge your senses, Concha y Toro’s main sommelier, Massimo Leonori, guides viewers through the 2018 vintage, explaining the ideal conditions that led to the almost perfect red and challenging consumers to explore the wines through guided blind tastings.
The combination of the new model of direct sales from the buyer to the flagship of the vintage has contributed to a renewed interest in the wines of the brand and in the Chilean wine category in general.
It is a great honour for me to see Casillo del Diablo so appreciated, says Giancarlo Bianchetti, CEO of Fetzer Vineyards. The well-developed presence of the Casillero del Diablo on the American market and around the world has long created the conditions for beginners to appreciate the incredible quality, variety and taste of Chilean wines. Its success symbolizes the potential of this category and inspires us to further develop and improve the way we deliver these fine wines to consumers.
For his commitment to making Chilean wines accessible to the world, but also for his innovations without losing tradition, Casillero del Diablo has been given the name of the New World Vineyard of the Year. -Shelby Whittek
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Published on the 11th. November 2020