New wines are coming onto the market and are available all over the country.

26. January 2021. Paso Robles, CA – no wallflowers here. Chronic Cellars, a Paso Robles winery known for producing great wines for those looking for a dose of adventure, is getting a makeover for 2021. Inspired by the same disruptive approach to traditional wine culture on which Chronic Cellars was founded, the new packaging presents a new and creative vision of what it means to make wines with character.

Reimagined from bottle to cap, Chronic Cellars’ new look begins with a clean label on high-quality embossed paper that gives Chronic Cellars’ artistic and colorful characters their rightful appearance under a sophisticated logo. To accompany Chronic Cellars’ popular wine, the bottle is also made more attractive. A new elegant grey capsule and a new brand name badge on the skull complete the updated package.

More than 15 years ago, Chronic Cellars turned the traditional wine world on its head with bold labels and fun names, without compromising quality or style, says Kip Lorenzetti, winemaker at Chronic Cellars. Our new look reflects an unwavering commitment to the promise we’ve made to our fans all these years. Great wine in our bones.

The legend of Chronic Cellars dates back to 2004, when founders Josh and Jake Beckett combined their winemaking skills with their spirit and passion for fun to turn an idea into reality. The brand’s highly professional wines have been praised by critics and by very loyal fans. In 2020, winery founder Josh Beckett chose winemaker Kipa Lorenzetti to continue the mission of Chronic Cellars: To create wines with character that showcase the unique terroir and endless possibilities of Paso Robles. Today, Kip has completed his first vintage as chief winemaker at Chronic Cellars and is working with his friend Josh.

I couldn’t be happier with the look of the new line, Lorenzetti adds. This brings to life the exceptional wines we produce and shares our vision perfectly with the uninitiated.

Chronic wine cellars at a glance: Six Chronic Cellars wines are available in stores and restaurants nationwide, as well as in countries outside the United States, including the United Kingdom, Canada and Japan.

  • Chronic Cellars Purple Heaven Red Blend : Catch your happiness with this Zinfandel-dominated blend, bursting with juicy blackberries, black cherries and charming mocha.
  • Sir Real Cabernet Sauvignon chronic cellars: Noble, this Cabernet Sauvignon offers layers of black fruits, plums and brilliant black currants for a balanced mouthfeel.
  • Chronicle Basement Suite Little Sirah : It’s impossible to forget that this tempting stunner brings with it crazy flavors of bright blackberries, blueberries, aniseed, and a subtle hint of cocoa.
  • Chronic King Bueno Red Blend basement bank: With spirit and confidence for days, this tasty blend weaves together the warmth of black pepper, aromatic black and blue fruits and fresh, earthy flavors.
  • NV Spritz & Giggles Sparkling : Inspire your senses with refreshing citrus blossom scents and a hint of apple. Then, giggling like a sparkling wine, we find notes of ripe peaches and hints of pear.
  • Chronic Pedals by Basement Rosé : Sit back and enjoy the ride with the scent of watermelon and rose petals. Then it continues with strawberry and a hint of citrus.

Chronic Cellars wines retail for $16.99 to $25.99 and are available in liquor stores across the country or online at Follow Chronic Basement on Instagram and Facebook.


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